I am a Researcher and Lecturer in Management & Marketing at the University of Westminster. I started my career in Switzerland in 2001 as a Scientist specialised in Pharmaceutical Research & Development and then moved to the UK to study Business and Management during my undergraduate and postgraduate education, followed by a move into Media Studies. I am an all-around, transdisciplinary researcher and enjoy working with mixed-method research designs and digital methods. It is my passion to explore and understand inclusive and sustainable business through innovative, creative, and contemporary research designs.