Dr Daryna Lysenko
I am a Lecturer in Marketing & Data Analytics at the University of Westminster, specialising in digital marketing, AI integration, data analytics and visualisation and data-driven decision-making.
I design and lead modules that integrate industry applications, including a collaboration with Tableau, where I provide over 150 students annually with hands-on experience in data visualisation and analytics. I have integrated SEMRush into the curriculum, equipping students with industry-leading SEO and digital marketing tools. This approach has enhanced student engagement, resulting in an outstanding 4.8/5 student satisfaction score for my module.
Previously, I led performance marketing and digital strategy at Mention Me and Box, driving multi-million-pound revenue growth through AI-powered marketing initiatives. My expertise spans SEO, paid media, CRM, and automation, with a strong research focus on AI, automation, and consumer behaviour.
I hold a PhD in Business & Marketing, and I am also a Fellow of the Higher Education Academy (FHEA) and a Member of the Women in Data® movement. My goal is to bridge academic research with industry application, preparing students for success in modern, data-driven marketing landscapes.
I am open to collaborations, research opportunities, and industry partnerships in digital marketing, data analytics, and marketing education.