Positive luxury: A consumer-centric approach to bridging luxury and sustainability Wided Batat, Danae Manika, Fabio Duma, Rachael Millard, Mona Mrad, Natalie A Mitchell, Nacima Ourahmoune, Pallab Paul, Francine Espinoza Petersen, Nabanita Talukdar and Alex Yao Yao 2026. Positive luxury: A consumer-centric approach to bridging luxury and sustainability. Marketing Theory. 26 (2), pp. 211-244. https://doi.org/10.1177/14705931251321822
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