Dr Mengran Xiong
Mengran joined Westminster Business School as a Lecturer in Marketing in 2024. She holds a PhD in Marketing from the University of Sheffield.
Mengran studies emerging technologies (e.g., artificial intelligence) and their transformative impact on marketing. She employs interdisciplinary and multidisciplinary research approaches, combining machine learning, field and lab experiments, and social science theories, to approach behavioural problems at the individual, group, and organisational levels. Her interests span a range of application domains, including artificial intelligence for innovation, healthcare, the sharing economy, and social good.