An explanation of how case study research and simulation exercises can reinforce the theory building process

How cyber security enhances trust and commitment to customer retention: The mediating role of robotic service quality
Roshan Panditharathna *,, Yang Liu, Fabio Vinicius de Macedo Bergamo, Dominic Appiah, Peter R.J. Trim and Yang-Im Lee 2024. How cyber security enhances trust and commitment to customer retention: The mediating role of robotic service quality. Big Data and Cognitive Computing. 8 (11) 165. https://doi.org/10.3390/bdcc8110165

Social media usage to facilitate knowledge creation
Trim, Peter R.J., Lee, Yang-im and Vu, An 2024. Social media usage to facilitate knowledge creation. in: Scholarly Community Encyclopedia MDPI.

Editorial: Advances in Cybersecurity: Challenges and Solutions
Trim, P.R.J. and Lee, Yang-im 2024. Editorial: Advances in Cybersecurity: Challenges and Solutions. Applied Sciences. 14 (10) 4300. https://doi.org/10.3390/app14104300

Editorial: Managing Cybersecurity Threats and Increasing Organizational Resilience
Trim, P.R.J. and Lee, Yang-im 2023. Editorial: Managing Cybersecurity Threats and Increasing Organizational Resilience. Big Data and Cognitive Computing. 7 (4) 177.

Stratejik Siber Güvenlik Yönetimi/Strategic Cyber Security Management (Turkish edition)
Trim, P.R.J. and Lee, Yang-im 2023. Stratejik Siber Güvenlik Yönetimi/Strategic Cyber Security Management (Turkish edition). Ankara, Türkiye Nobel Akademik Yayıncılık.

Editorial
Trim, P.R.J. and Lee, Yang-im 2023. Editorial. in: Trim, P.R.J. and Lee, Yang-im (ed.) Managing Cybersecurity Threats and Increasing Organizational Resilience MDPI. pp. 1-3

Managing Cybersecurity Threats and Increasing Organizational Resilience
Trim, P.R.J. and Lee, Yang-im 2023. Managing Cybersecurity Threats and Increasing Organizational Resilience. Big Data and Cognitive Computing. 7 (4) 177. https://doi.org/10.3390/bdcc7040177

Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation
Peter R. J. Trim, Lee, Yang-im and An Vu 2023. Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation . Future Internet. 15 (4). https://doi.org/10.3390/fi15040123

Combining sociocultural intelligence and artificial intelligence to increase organizational cyber security provision through enhanced resilience
Trim, P.R.J. and Lee, Yang-im 2022. Combining sociocultural intelligence and artificial intelligence to increase organizational cyber security provision through enhanced resilience. Big Data and Cognitive Computing. 6 (4) 110. https://doi.org/10.3390/bdcc6040110

Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model
Lee, Yang-im and Trim, P.R.J. 2022. Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model. Big Data and Cognitive Computing. 6 (3) 78. https://doi.org/10.3390/bdcc6030078

Strategic Cyber Security Management
Trim, P.R.J. and Lee, Yang-im 2022. Strategic Cyber Security Management. London Routledge.

Millennials and repurchasing behaviour: A collectivist emerging market
Lee, Yang-im 2022. Millennials and repurchasing behaviour: A collectivist emerging market. International Journal of Retail & Distribution Management. 50 (5), pp. 561-580. https://doi.org/10.1108/IJRDM-12-2020-0506

Cybersecurity, Threat Analysis and the Management of Risk
Trim, P.R.J. and Lee, Yang-im 2021. Cybersecurity, Threat Analysis and the Management of Risk. Big Data and Cognitive Computing.

How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy
Trim, P.R.J. and Lee, Yang-im 2021. How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy. Journal of Business and Industrial Marketing. 36 (10), pp. 1943-1955. https://doi.org/10.1108/JBIM-12-2019-0544

The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement
Trim, Peter R.J. and Lee, Y. 2021. The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement. Big Data and Cognitive Computing. 5 (3) e32. https://doi.org/10.3390/bdcc5030032

Cyber security: Communication and risk management
Trim, P.R.J. and Lee, Yang-im 2019. Cyber security: Communication and risk management. Sécurité & Stratégie. 32, pp. 26-31.

The role of B2B marketers in increasing cyber security awareness and influencing behavioural change
Trim, P.R.J. and Lee, Yang-im 2019. The role of B2B marketers in increasing cyber security awareness and influencing behavioural change. Industrial Marketing Management. 83, pp. 224-238. https://doi.org/10.1016/j.indmarman.2019.04.003

How Business Relational Attributes contribute to marketing strategy development
Trim, P.R.J. and Lee, Yang-im 2019. How Business Relational Attributes contribute to marketing strategy development . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019

How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships
Trim, P.R.J. and Lee, Yang-im 2019. How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019

Refining brand strategy: Insights into how the "informed-poseur" legitimizes purchasing counterfeits
Lee, Yang-im and Trim, P.R.J. 2019. Refining brand strategy: Insights into how the "informed-poseur" legitimizes purchasing counterfeits. Journal of Brand Management. 26 (5), pp. 595-613. https://doi.org/10.1057/s41262-019-00153-x

How Customer Service Experience Deters Customer Switching Behaviour and Results in Brand Loyalty in a Collectivist, Developing Market
Lee, Yang-im 2018. How Customer Service Experience Deters Customer Switching Behaviour and Results in Brand Loyalty in a Collectivist, Developing Market. 2018 Global Marketing Conference. Hotel New Otani Tokyo, Tokyo, Japan 26 - 29 Jul 2018

How the market driving approach utilizes a digital platform to enhance B2B and strengthen stakeholder relationships
Lee, Yang-im 2018. How the market driving approach utilizes a digital platform to enhance B2B and strengthen stakeholder relationships. 2018 Global Marketing Conference at Tokyo. Tokyo, Japan 26 - 29 Jul 2018

How the market driving approach can create brand value through a digital platform.
Lee, Yang-im and Trim, P.R.J. 2017. How the market driving approach can create brand value through a digital platform. 7th Global Innovation and Knowledge Academy. Lisbon School of Economics and Management (ISEG), Portugal 28 - 30 Jun 2017

Issues that managers need to consider when undertaking research relating to the cyber environment
Trim, P.R.J. and Lee, Yang-im 2015. Issues that managers need to consider when undertaking research relating to the cyber environment. in: Trim, P.R.J. and H.Y. Youm (ed.) Korea-UK Initiatives in Cyber Security Research: Government, University and Industry Collaboration Republic of Korea British Embassy Seoul. pp. 66-79

Cyber security issues, challenges and the way forward
Trim, P.R.J. and Lee, Yang-im 2015. Cyber security issues, challenges and the way forward. in: Trim, P.R.J. and H.Y. Youm (ed.) Korea-UK Initiatives in Cyber Security Research: Government, University and Industry Collaboration Republic of Korea British Embassy Seoul. pp. 11-14

Global nation product equity depending on a level of cultural diffusion
Kim, S., Lee, Yuri, Jang, A., Lee, Yang-im and Kapstein, C.L. 2015. Global nation product equity depending on a level of cultural diffusion. Journal of Product & Brand Management. 24 (3), pp. 276-286. https://doi.org/10.1108/JPBM-04-2014-0560

An exploratory study of how a Korean chaebol’s learning culture facilitates customer service
Lee, Yang-im and Trim, P.R.J. 2015. An exploratory study of how a Korean chaebol’s learning culture facilitates customer service. Journal of Global Scholars of Marketing Science. 25 (4), pp. 338-357. https://doi.org/10.1080/21639159.2015.1073421

An interdisciplinary approach and framework for dealing with security breaches and organizational recovery
Trim, P.R.J., Lee, Yang-im and Weston, D. 2014. An interdisciplinary approach and framework for dealing with security breaches and organizational recovery. in: Trim, P.R.J. and H.Y. Youm (ed.) Korea-UK Collaboration in Cyber Security: From Issues and Challenges to Sustainable Partnership Republic of Korea British Embassy Seoul. pp. 34-43

Cyber security culture and ways to improve security management
Trim, P.R.J., Lee, Yang-im, Ko, E. and Kim, K.H. 2014. Cyber security culture and ways to improve security management. in: Trim, P.R.J. and H.Y. Youm (ed.) Korea-UK Collaboration in Cyber Security: From Issues and Challenges to Sustainable Partnership Republic of Korea British Embassy Seoul. pp. 21-26

Cyber security management: a governance, risk and compliance framework
Lee, Yang-im and Trim, P.R.J. 2014. Cyber security management: a governance, risk and compliance framework. Abingdon, Oxon Routledge.

An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im and Trim, P.R.J. 2013. An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies. Journal of Global Scholars of Marketing Science. 23 (3), pp. 314-337. https://doi.org/10.1080/21639159.2013.791551

How mutuality reinforces partnership development: Japanese and Korean marketing perspectives
Lee, Yang-im and Trim, P.R.J. 2012. How mutuality reinforces partnership development: Japanese and Korean marketing perspectives. Industrial Marketing Management. 41 (5), pp. 770-779. https://doi.org/10.1016/j.indmarman.2012.06.004

Understanding, explaining and counteracting inappropriate user behaviour
Trim, P.R.J., Hadfield, R., Garlati, C., Smith, M., Austin, J. and Lee, Yang-im 2012. Understanding, explaining and counteracting inappropriate user behaviour. London BCS, The Chartered Institute for IT.

How organizational learning enhances the strategic marketing decision-making process: a collectivist organizational perspective
Lee, Yang-im and Trim, P.R.J. 2012. How organizational learning enhances the strategic marketing decision-making process: a collectivist organizational perspective. 2012 Global Marketing Conference, Marketing in Europe and Asia, 2012 EMAC-KSMS Joint Symposium. Seoul, South Korea 19th to 22nd July

Common and shared services in the context of cloud computing
Trim, P.R.J., Lee, Yang-im, Austin, J. and Aston, S. 2011. Common and shared services in the context of cloud computing. London BCS, The Chartered Institute for IT.

Organizational learning and service management: a collectivist partnership approach
Trim, P.R.J. and Lee, Yang-im 2011. Organizational learning and service management: a collectivist partnership approach. 2011 MAGScholar Conference. Christchurch, New Zealand May 29-June 01, 2011

How qualitative research can facilitate partnership development in the context of the cyber environment
Trim, P.R.J. and Lee, Yang-im 2011. How qualitative research can facilitate partnership development in the context of the cyber environment. 2011 MAGScholar Conference. Christchurch, New Zealand May 29-June 01, 2011

Integrated partnership development: Japanese and Korean perspectives
Lee, Yang-im and Trim, P.R.J. 2011. Integrated partnership development: Japanese and Korean perspectives. IMP 2011 conference: the impact of globalization on networks and relationship dynamics. Glasgow, University of Strathclyde 30th August to 3rd September

A security framework for protecting business, government and society from cyber attacks
Trim, P.R.J. and Lee, Yang-im 2010. A security framework for protecting business, government and society from cyber attacks. in: 5th international conference on system of systems engineering (SoSE) IEEE .

Issues and complexities associated with cyber security
Trim, P.R.J. and Lee, Yang-im 2010. Issues and complexities associated with cyber security. CAMIS conference: knowledge sharing and extending the frontiers of knowledge. Birkbeck, University of London 28th June 2010

A comparison of Japanese and South Korean mindset: similar but different management approaches
Lee, Yang-im 2010. A comparison of Japanese and South Korean mindset: similar but different management approaches. in: Syed, J. and Özbilgin, M. (ed.) Managing cultural diversity in Asia: a research companion Cheltenham Edward Elgar. pp. 248-277

Large emergency-response exercises: qualitative characteristics: a survey
Lee, Yang-im, Trim, P.R.J., Upton, J. and Upton, D. 2009. Large emergency-response exercises: qualitative characteristics: a survey. Simulation & Gaming. 40 (6), pp. 726-751. https://doi.org/10.1177/1046878109334006

An explanation of how case study research and simulation can be used to teach negotiation exercises relating to international security
Trim, P.R.J. and Lee, Yang-im 2009. An explanation of how case study research and simulation can be used to teach negotiation exercises relating to international security. in: Tan, K., Muyldermans, L. and Johal, P. (ed.) The international simulation and gaming research yearbook, volume 17: teaching and learning through gaming and simulation Edinburgh SAGSET.

Negotiation oriented simulation exercises that incorporate business continuity and international security
Trim, P.R.J. and Lee, Yang-im 2009. Negotiation oriented simulation exercises that incorporate business continuity and international security. On the Horizon. 17 (4), pp. 378-387. https://doi.org/10.1108/10748120910998407

Open source software, information entrepreneurs and issues of national security
Lee, Yang-im and Trim, P.R.J. 2009. Open source software, information entrepreneurs and issues of national security. in: Trim, P.R.J. and Caravelli, J. (ed.) Strategizing resilience and reducing vulnerability New York Nova Science Publishers. pp. 75-90

Strategic transformational management in the context of inter-organizational and intra-organizational partnership development
Lee, Yang-im 2009. Strategic transformational management in the context of inter-organizational and intra-organizational partnership development. in: Trim, P.R.J. and Caravelli, J. (ed.) Strategizing resilience and reducing vulnerability New York Nova Science Publishers. pp. 181-196

Strategic marketing decision-making in Japanese and South Korean companies
Lee, Yang-im and Trim, P.R.J. 2008. Strategic marketing decision-making in Japanese and South Korean companies. Oxford, Oxon Chandos Publishing.

A strategic approach to sustainable partnership development
Trim, P.R.J. and Lee, Yang-im 2008. A strategic approach to sustainable partnership development. European Business Review. 20 (3), pp. 222-239. https://doi.org/10.1108/09555340810871428

A simulation exercise for senior staff in educational institutions: intelligence and strategic response
Trim, P.R.J. and Lee, Yang-im 2008. A simulation exercise for senior staff in educational institutions: intelligence and strategic response. in: Griffit, P. (ed.) The international simulation and gaming research yearbook, volume 16: putting fun into education and training through games Edinburgh SAGSET.

A multi-organizational resilience value system enhanced by an intelligence culture
Trim, P.R.J. and Lee, Yang-im 2008. A multi-organizational resilience value system enhanced by an intelligence culture. European Journal of Marketing. 42 (7-8), pp. 731-745. https://doi.org/10.1108/03090560810877123

An explanation of how case study research and simulation can be used to teach the subject of negotiation
Trim, P.R.J. and Lee, Yang-im 2008. An explanation of how case study research and simulation can be used to teach the subject of negotiation. 38th SAGSET annual conference: teaching and learning through gaming and simulation. Nottingham University Business School, Nottingham University 17th to 18th July

The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers
Lee, Yang-im and Trim, P.R.J. 2008. The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal. 15 (1), pp. 62-80. https://doi.org/10.1108/13527600810848836

Placing the Japanese retail sector in context: issues for marketers in overseas companies
Lee, Yang-im and Trim, P.R.J. 2008. Placing the Japanese retail sector in context: issues for marketers in overseas companies. Business Strategy Series. 9 (5), pp. 243-248. https://doi.org/10.1108/17515630810906756

Entering the South Korean market: a marketing-planning process model for marketers based in overseas companies
Lee, Yang-im and Trim, P.R.J. 2008. Entering the South Korean market: a marketing-planning process model for marketers based in overseas companies. Business Strategy Series. 9 (5), pp. 272-278. https://doi.org/10.1108/17515630810906774

A strategic marketing intelligence framework reinforced by corporate intelligence
Trim, P.R.J. and Lee, Yang-im 2007. A strategic marketing intelligence framework reinforced by corporate intelligence. in: Xu, M. (ed.) Managing strategic intelligence: techniques and technologies IGI Global. pp. 55-68

An extended multi-cultural communication model for use in disaster and emergency simulation exercises
Trim, P.R.J. and Lee, Yang-im 2007. An extended multi-cultural communication model for use in disaster and emergency simulation exercises. in: Trim, P.R.J. and Lee, Yang-im (ed.) The international simulation and gaming yearbook, volume 15: effective learning from games and simulations Edinburgh SAGSET.

Simulations, international collaboration and a university teacher-stakeholder development framework
Trim, P.R.J. and Lee, Yang-im 2007. Simulations, international collaboration and a university teacher-stakeholder development framework. in: Trim, P.R.J. and Lee, Yang-im (ed.) The international simulation and gaming yearbook, volume 15: effective learning from games and simulations Edinburgh SAGSET.

Placing organizational learning in the context of strategic management
Trim, P.R.J. and Lee, Yang-im 2007. Placing organizational learning in the context of strategic management. Business Strategy Series. 8 (5), pp. 335-342. https://doi.org/10.1108/17515630710684448

Past, present and future issues relating to games and simulations: bringing academics and practitioners together
Trim, P.R.J. and Lee, Yang-im 2007. Past, present and future issues relating to games and simulations: bringing academics and practitioners together. SAGSET annual conference: putting fun into education and training through games. Luther King House, Manchester 15 to 18th July

International collaboration in disaster management and planning
Trim, P.R.J. and Lee, Yang-im 2007. International collaboration in disaster management and planning. The third CAMIS security management conference: strategizing resilience and reducing vulnerability. Birkbeck College, University of London 5th to 7th September

Facilitating inter-organizational and intra-organizational development: new challenges for a new era
Lee, Yang-im 2007. Facilitating inter-organizational and intra-organizational development: new challenges for a new era. The third CAMIS security management conference: strategizing resilience and reducing vulnerability. Birkbeck College, University of London 5th to 7th September

A multi-cultural communication model to be used in disaster and emergency management simulation exercises
Trim, P.R.J. and Lee, Yang-im 2006. A multi-cultural communication model to be used in disaster and emergency management simulation exercises. in: Borodzicz, E. and Chen, N. (ed.) The international simulation and gaming yearbook, volume 14: risk, uncertainty and security management Edinburgh SAGSET.

An internationally focused synthesised marketing strategy underpinned by qualitative research
Trim, P.R.J. and Lee, Yang-im 2006. An internationally focused synthesised marketing strategy underpinned by qualitative research. Qualitative Market Research: An International Journal. 9 (3), pp. 203-224. https://doi.org/10.1108/13522750610671653

Vertically integrated organisational marketing systems: a partnership approach for retailing organisations
Trim, P.R.J. and Lee, Yang-im 2006. Vertically integrated organisational marketing systems: a partnership approach for retailing organisations. Journal of Business and Industrial Marketing. 21 (3), pp. 151-163. https://doi.org/10.1108/08858620610662804

Simulation exercises and international educational partnership arrangements
Trim, P.R.J. and Lee, Yang-im 2006. Simulation exercises and international educational partnership arrangements. SAGSET annual conference: effective learning from simulations and games. Birkbeck College, University of London 12th to 14th July

Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust
Lee, Yang-im and Trim, P.R.J. 2006. Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence & Planning. 24 (7), pp. 730-745. https://doi.org/10.1108/02634500610711888

Placing customer service strategy in the context of a vertical marketing system
Lee, Yang-im and Trim, P.R.J. 2006. Placing customer service strategy in the context of a vertical marketing system. Strategic Change. 15 (7-8), pp. 331-339. https://doi.org/10.1002/jsc.774

Building mutually oriented partnership arrangements in the retailing sector: the key to marketing success
Lee, Yang-im and Trim, P.R.J. 2006. Building mutually oriented partnership arrangements in the retailing sector: the key to marketing success. Academy of marketing conference: marketing excellence. Holiday Inn Express, Regent’s Park, London 4th to 6th July 2006