Marketing for stakeholders

Harris, D., Botten, N. and McColl, J. 2008. Marketing for stakeholders. Butterworth Heinemann.

TitleMarketing for stakeholders
AuthorsHarris, D., Botten, N. and McColl, J.
Year2008
PublisherButterworth Heinemann
Publication dates
Published2008
SeriesThe official CIM coursebook
ISBN9780750689663

Related outputs

Introductory certificate in marketing
Harris, D. and Botten, N. 2008. Introductory certificate in marketing. Butterworth Heinemann.

Management accounting - business strategy
Botten, N. 2008. Management accounting - business strategy. CIMA.

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