Marketing for stakeholders

Harris, D., Botten, N. and McColl, J. 2008. Marketing for stakeholders. Butterworth Heinemann.

TitleMarketing for stakeholders
AuthorsHarris, D., Botten, N. and McColl, J.
PublisherButterworth Heinemann
Publication dates
SeriesThe official CIM coursebook

Related outputs

Introductory certificate in marketing
Harris, D. and Botten, N. 2008. Introductory certificate in marketing. Butterworth Heinemann.

Management accounting - business strategy
Botten, N. 2008. Management accounting - business strategy. CIMA.

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