Sethna, Z. 2008. Wha’ppun Star? Wa a gwaan? in: Proceedings of the 13th Annual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing. January 9th-11th 2008, at the Newport Business School, University of Wales, Newport Academy of Marketing.
| Chapter title | Wha’ppun Star? Wa a gwaan? |
|---|---|
| Authors | Sethna, Z. |
| Abstract | This paper examines whether the measures put into place by the UK Government to improve the marketing of its small business services to black women entrepreneurs have met their objectives? |
| Keywords | Business, ethnic, government, women, SME, marketing |
| Book title | Proceedings of the 13th Annual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing. January 9th-11th 2008, at the Newport Business School, University of Wales, Newport |
| Year | 2008 |
| Publisher | Academy of Marketing |
| Publication dates | |
| Published | 2008 |