Wha’ppun Star? Wa a gwaan?

Sethna, Z. 2008. Wha’ppun Star? Wa a gwaan? in: Proceedings of the 13th Annual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing. January 9th-11th 2008, at the Newport Business School, University of Wales, Newport Academy of Marketing.

Chapter titleWha’ppun Star? Wa a gwaan?
AuthorsSethna, Z.
Abstract

This paper examines whether the measures put into place by the UK Government to improve the marketing of its small business services to black women entrepreneurs have met their objectives?

KeywordsBusiness, ethnic, government, women, SME, marketing
Book titleProceedings of the 13th Annual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing. January 9th-11th 2008, at the Newport Business School, University of Wales, Newport
Year2008
PublisherAcademy of Marketing
Publication dates
Published2008

Related outputs

Bankers. Do they tell it like it is? Internal communication of corporate social responsibility within the retail banking sector: a comparison of UK German, Indian and Chinese experiences
Sethna, Z. and Schneider, A. 2008. Bankers. Do they tell it like it is? Internal communication of corporate social responsibility within the retail banking sector: a comparison of UK German, Indian and Chinese experiences. in: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008 Academy of Marketing.

Tandoori and tagliatelle: 2nd generation ethnic entrepreneurs in the B2B cultural hotpot
Sethna, Z. and Foxell, E. 2008. Tandoori and tagliatelle: 2nd generation ethnic entrepreneurs in the B2B cultural hotpot. in: Proceedings of 3rd International Conference on Business Market Management, University of St Gallen, Switzerland. 12 - 14 March 2008 University of St.Gallen.

Permalink - https://westminsterresearch.westminster.ac.uk/item/91805/wha-ppun-star-wa-a-gwaan


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