|Chapter title||Wha’ppun Star? Wa a gwaan?|
This paper examines whether the measures put into place by the UK Government to improve the marketing of its small business services to black women entrepreneurs have met their objectives?
|Keywords||Business, ethnic, government, women, SME, marketing|
|Book title||Proceedings of the 13th Annual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing. January 9th-11th 2008, at the Newport Business School, University of Wales, Newport|
|Publisher||Academy of Marketing|