Case study: Pret a Manger: passionate about food

Helm, C. 2006. Case study: Pret a Manger: passionate about food. in: Jobber, D. and Fahey, J. (ed.) Foundations of marketing McGraw Hill Education.

Chapter titleCase study: Pret a Manger: passionate about food
AuthorsHelm, C.
EditorsJobber, D. and Fahey, J.
Book titleFoundations of marketing
Year2006
PublisherMcGraw Hill Education
Publication dates
Published2006
ISBN9780077109189

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