The British Broadcasting Corporation

Helm, C. 2001. The British Broadcasting Corporation. in: Haberberg, A. and Rieple, A. (ed.) The strategic management of organisations Harlow, UK Financial Times / Prentice Hall.

Chapter titleThe British Broadcasting Corporation
AuthorsHelm, C.
EditorsHaberberg, A. and Rieple, A.
Book titleThe strategic management of organisations
Year2001
PublisherFinancial Times / Prentice Hall
Publication dates
Published2001
Place of publicationHarlow, UK
ISBN0130219711

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Understanding the Effect of Television Advertising on Women's Attitudes and Purchase Intentions Towards Beer: A Study of Three Major Brands.
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Outsourcing for competitive advantage: an examination of seven legacy airlines
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Case study: The mobile phone industry
Helm, C. 2008. Case study: The mobile phone industry. in: Haberberg, A. and Rieple, A. (ed.) Strategic management: theory and application Oxford University Press.

Case study: De Beers: are strategic resources forever?
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From tech-led to brand-led—has the internet portal business grown up?
Helm, C. 2007. From tech-led to brand-led—has the internet portal business grown up? Journal of Brand Management. 14 (5), pp. 368-379.

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Helm, C. 2006. Case study: The British Broadcasting Corporation in the twenty-first century. European Case Clearing House.

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