Book review of Leslie De Chernatony's from brand vision to brand revaluation: strategically building and sustaining brands

Bradley, N. 2002. Book review of Leslie De Chernatony's from brand vision to brand revaluation: strategically building and sustaining brands. International Journal of Market Research. 44 (2), p. 245.

TitleBook review of Leslie De Chernatony's from brand vision to brand revaluation: strategically building and sustaining brands
TypeBook review
AuthorsBradley, N.
JournalInternational Journal of Market Research
Journal citation44 (2), p. 245
ISSN1470-7853
Year2002
File2166chernatony.htm
Publication dates
Published2002

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