The product life cycle: six decades of controversy

Business-to-Business Marketing: History, Current Practices and Emerging Trends
Morah, E.M.I. 2019. Business-to-Business Marketing: History, Current Practices and Emerging Trends. in: Gbadamosi, A. (ed.) Contemporary Issues in Marketing: Principles and Practice London Sage. pp. 282-334

Where Old Meets the New at beyond the Glass: An analysis of the effect of internet and social media on consumers’ purchase intentions for luxury wine brands
Mai, L.W., Efe, Alp and Morah, E.M.I. 2018. Where Old Meets the New at beyond the Glass: An analysis of the effect of internet and social media on consumers’ purchase intentions for luxury wine brands. ICCMI 2018. Athens, Greece 27 - 29 Jun 2018

Social Media as a Research Tool for the Social and Behavioural Sciences: Opportunities and Methodological Challenges
Morah, E.M.I. 2017. Social Media as a Research Tool for the Social and Behavioural Sciences: Opportunities and Methodological Challenges. 16th European Conference on Research Methodology for Business and Management Studies (ECRM2017). . Dublin Institute of Technology, Dublin, Ireland. 22 - 23 Jun 2017

Re-examining the Innovation Orientation-Organisational Performance Links: The Dynamic Role of Market Orientation in a Developing Economy
Morah, E.M.I. 2017. Re-examining the Innovation Orientation-Organisational Performance Links: The Dynamic Role of Market Orientation in a Developing Economy. Academy of Marketing Conference 2017. University of Hull, UK 03 - 06 Jul 2017

Moderation effects on the market orientation-performance connubial relationship: a developing world perspective
Morah, E.M.I., Wilson, J. and Tzempelikos, N. 2015. Moderation effects on the market orientation-performance connubial relationship: a developing world perspective. Academy of Marketing Conference. University of Limerick, Republic of Ireland 09 Jul 2015

The implementation of market orientation revisited: a change management perspective
Morah, E.M.I. and Wilson, J. 2014. The implementation of market orientation revisited: a change management perspective. Academy of Marketing Conference. Bournemouth University, Bournemouth 10 Jul 2014

Conceptual and methodological challenges in market orientation research
Morah, E.M.I. 2014. Conceptual and methodological challenges in market orientation research. 8th Annual Research Student Conference: The Write Way!. Anglia Ruskin University, Chelmsford, Essex 13 Jun 2014

Strategic options for new product development and the product life cycle
Morah, E.M.I. 2014. Strategic options for new product development and the product life cycle. International Journal of Arts and Sciences (IJAS) Conference. Harvard University, Boston, USA 28 May 2014

The market orientation and organizational performance measures conundrum: a re-visitation of eclectic discord
Morah, E.M.I. 2014. The market orientation and organizational performance measures conundrum: a re-visitation of eclectic discord. British Academy of Management Conference 2014 (BAM2014). Belfast Waterfront, Northern Ireland 10 Sep 2014

Market orientation and organisational performance in Nigeria
Morah, E.M.I. 2013. Market orientation and organisational performance in Nigeria. 7th Annual Research Student Conference. Anglia Ruskin University, Cambridge, UK 28 Jun 2013

Marketing strategies across the product life cycle
Morah, E.M.I. 2012. Marketing strategies across the product life cycle. International Journal of Arts and Sciences (IJAS) Conference. Harvard University, Boston, USA 28 May 2012

Market orientation and organisational performance in Nigeria
Morah, E.M.I. 2012. Market orientation and organisational performance in Nigeria. The Academy of Marketing Doctoral Colloquium. University of Southampton, Southampton, UK 02 Jul 2012

Marketing strategies across the product life cycle
Morah, E.M.I. 2012. Marketing strategies across the product life cycle. International Journal of Business and Management Studies. 1 (1), p. 433–441.