Celebrity Capital in the Political Field: Russell Brand’s migration from stand-up comedy to Newsnight

Arthurs, J. and Shaw, S. 2016. Celebrity Capital in the Political Field: Russell Brand’s migration from stand-up comedy to Newsnight. Media, Culture and Society. 38 (8), pp. 1136-1152. https://doi.org/10.1177/0163443716635869

TitleCelebrity Capital in the Political Field: Russell Brand’s migration from stand-up comedy to Newsnight
TypeJournal article
AuthorsArthurs, J. and Shaw, S.
Abstract

Our case study of charismatic celebrity comedian Russell Brand’s turn to political activism uses Bourdieu’s field theory to understand the process of celebrity migration across social fields. We investigate how Brand’s capital as a celebrity performer, storyteller and self-publicist translated from comedy to politics. To judge how this worked in practice, we analysed the comedic strategies used in his stand-up show Messiah Complex and undertook a conversational analysis of his notorious interview with Jeremy Paxman on the British Broadcasting Corporation (BBC)’s flagship current affairs programme Newsnight. We argue that Brand was able to secure political legitimacy by creatively constituting himself as an authentic anti-austerity spokesperson for the disenfranchised left in United Kingdom. In order to do so, he repurposed his celebrity capital to political ends and successfully deployed the cultural and social capitals he had developed as a celebrity comedian to secure widespread engagement with his media performances.

KeywordsCelebrity, celebrity capital, Conversation Analysis, comedy, cultural capital, Jeremy Paxman, Russell Brand, political activism
JournalMedia, Culture and Society
Journal citation38 (8), pp. 1136-1152
ISSN0163-4437
Year2016
PublisherSage
Accepted author manuscript
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1177/0163443716635869
Web address (URL)http://mcs.sagepub.com/content/early/2016/03/15/0163443716635869.abstract
Publication dates
Published15 Mar 2016
Published online15 Mar 2016
Published in printNov 2016

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