Constructing women's "different voice": Gendered mediation in the 2015 UK General Election

Cameron, D. and Shaw, S. 2020. Constructing women's "different voice": Gendered mediation in the 2015 UK General Election. Journal of Language and Politics . 19 (1), pp. 143-159. doi:10.1075/jlp.19086.cam

TitleConstructing women's "different voice": Gendered mediation in the 2015 UK General Election
TypeJournal article
AuthorsCameron, D. and Shaw, S.
Abstract

Since the 1990s, media commentators in the UK and elsewhere have praised women for introducing a “visibly different style of politics”, one symbol of which is the alleged preference of female politicians for a less adversarial and more co-operative style of political speech. Drawing on an analysis of the 2015 UK General Election campaign, we argue that this notion of women’s “different voice” has become increasingly central to the media’s construction of prominent female politicians as public figures, despite the evidence that it does not reflect any clear-cut pattern of differentiation between male and female political speakers of equivalent status and experience. Though it may seem to be an advance on previous negative representations of female politicians, we suggest that it reproduces—albeit in a “modernized” form—the long-established tendency of the media to evaluate women in relation to gendered norms and expectations, while men are judged as individuals.

Keywordselection debates, gendered mediation, speech style, UK politics, women.
JournalJournal of Language and Politics
Journal citation19 (1), pp. 143-159
ISSN1569-2159
Year2020
PublisherJohn Benjamins
Accepted author manuscript
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)doi:10.1075/jlp.19086.cam
Publication dates
Published online15 Jan 2020

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