The Business of Museums and the Engagement of 21st Century Audiences

Mccoy, H. 2016. The Business of Museums and the Engagement of 21st Century Audiences. 27th Annual General Meeting and Conference of the Museums Association of the Caribbean: The Essential Museum - Redefining the role of the culture and heritage sector for 21st Century audiences. Grand Cayman, Cayman Islands 09 - 12 Oct 2016 Museums Association of the Caribbean.

TitleThe Business of Museums and the Engagement of 21st Century Audiences
AuthorsMccoy, H.
TypeConference paper
Abstract

Within the sub-theme of Collaboration, Partnerships, and Mergers – the author will create an engaging discussion with attendees on how the of business of museums lends itself to building collaborative and viable business partnerships which can be beneficial both in terms of revenue and audience engagement. A second element will examine through case studies how organizations such as the Oxford University Museum Partnership, The Lightbox Museum and Gallery as well as the British Museum and Museum of London retool and refocus their commercial interests to build sustainable partnerships and mergers with non-museum sector organizations to expand their retail and enterprising activities. Attendees and participants will gain an insight into these trends and methods currently being used by both large museum and small independent museums in the UK to grow their audiences through none traditional methods. Similarly, the author will demonstrate how non-traditional enterprising approaches to stewardship and education can demonstrate the public value of museums in an age when limited funding and competition for resources require museums to become more creative and collaborative outside their traditional roles, whilst continuing to engage and capitalize on the growing sophistication of 21st century audiences.

Keywordsaccess, business, engagement, enterprise, leadership, revenues
Year2016
Conference27th Annual General Meeting and Conference of the Museums Association of the Caribbean: The Essential Museum - Redefining the role of the culture and heritage sector for 21st Century audiences
PublisherMuseums Association of the Caribbean
Accepted author manuscript
Publisher's version
Publication dates
Completed12 Oct 2016
Supplementary data or files
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Permalink - https://westminsterresearch.westminster.ac.uk/item/9yq1x/the-business-of-museums-and-the-engagement-of-21st-century-audiences


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