The economic impact of on-screen tourism: The case of The Lord of the Rings and the Hobbit

Li, S., Li, H., Song, H., Lundberg, C. and Shen, S. 2017. The economic impact of on-screen tourism: The case of The Lord of the Rings and the Hobbit. Tourism Management. 60, pp. 177-187. doi:10.1016/j.tourman.2016.11.023

TitleThe economic impact of on-screen tourism: The case of The Lord of the Rings and the Hobbit
AuthorsLi, S., Li, H., Song, H., Lundberg, C. and Shen, S.
Abstract

The economic impacts of on-screen tourism are particularly interesting, and research in this area can provide useful information to governments making decisions regarding subsidising film production and forming relevant marketing strategies. No reliable and systematic approach for measuring the economic impacts of on-screen tourism currently exists, and this study is the first to evaluate the overall economic impacts of on-screen tourism by comparing the impacts of two series of films, The Lord of the Rings and the Hobbit, both filmed in New Zealand. A new approach combining econometric and computable general equilibrium modelling techniques is used in the assessment. The results show that The Lord of the Rings did not significantly impact on the tourism and economy of New Zealand, while the Hobbit Trilogy had a significant positive impact, which may be due to effective marketing strategies and media convergence.

KeywordsFilm tourism, impact assessment, computable general equilibrium, New Zealand
JournalTourism Management
Journal citation60, pp. 177-187
ISSN0261-5177
Year2017
PublisherElsevier
Accepted author manuscriptJTMA-D-16-00659R2 (4).pdf
Digital Object Identifier (DOI)doi:10.1016/j.tourman.2016.11.023
Publication dates
Published in printJun 2017
Published online07 Dec 2016
Published07 Dec 2016
LicenseCC BY-NC-ND 4.0

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