|Title||Designing New Tourism Areas in London|
People make decisions to visit cities for a wide variety of reasons – some are interested in their image and reputation, some want to visit specific attractions, to attend an event, see friends and family, to study or work. This presentation considers city image, focussing on the design characteristics that appeal to tourists and underpin their decision to visit destinations. It explores the components of London’s image from a design perspective. Starting at a broad level it considers an image of the London Skyline and explores some of the iconic buildings that form part of that skyline. It then discusses transport links and nodes, the spaces between buildings – the places we traverse as we explore the city and where we encounter and experience the life of the city. It uses a case study of the Olympic Park in Stratford to explore the multi-faceted approach to designing this area and connecting it to the life of the city. Finally it makes conclusions about the role of integrated urban design in creating places which are attractive to tourists.
|Keywords||Design, Tourism, London.|
|Conference||Taiwan European Culture Forum|
|Accepted author manuscript|