A review of tourism policy for the 2012 Olympics

Smith, A. and Stevenson, N. 2009. A review of tourism policy for the 2012 Olympics. Cultural Trends. 18 (1), pp. 97-102. https://doi.org/10.1080/09548960802651377

TitleA review of tourism policy for the 2012 Olympics
TypeJournal article
AuthorsSmith, A. and Stevenson, N.
Abstract

This review considers the main tourism policy documents published by the UK Department for Culture, Media & Sport which are explicitly linked with the hosting of the Olympic Games in London in 2012. It reflects on the use of evidence gained from wider events hosting strategies utilized elsewhere, but notes concern about the lack of a coherent marketing theme and the potential to spread the tourism benefits beyond the main event venues. It concludes citing again the oft-noted problem about the links between tourism and wider cultural strategy development.

KeywordsTourism policy review, 2012 Olympics
JournalCultural Trends
Journal citation18 (1), pp. 97-102
ISSN0954-8963
Year2009
PublisherTaylor & Francis
Digital Object Identifier (DOI)https://doi.org/10.1080/09548960802651377
Publication dates
PublishedMar 2009

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Stevenson, N. and Lovatt, S. 2001. The role of English local authorities in tourism survey 2000. London Centre for Tourism, School of of Architecture and the Built Environment, University of Westminster.

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