Exploring urban creativity: visitor experiences of Spitalfields, London

Pappalepore, I., Maitland, R. and Smith, A. 2010. Exploring urban creativity: visitor experiences of Spitalfields, London. Tourism Culture & Communication. 10 (3), pp. 217-230. https://doi.org/10.3727/109830410X12910355180946

TitleExploring urban creativity: visitor experiences of Spitalfields, London
TypeJournal article
AuthorsPappalepore, I., Maitland, R. and Smith, A.
Abstract

This article critically examines visitor experiences of a creative urban area, to help explore the relationships between creative industries, consumption, and the development of urban tourism. After reviewing available literature on creative areas and their appeal for emerging types of contemporary tourists, the article concentrates on one creative area in London: Spitalfields. Drawing on 50 semistructured interviews conducted with visitors between November 2007 and March 2008, the article explores the role of the creative industries in developing urban tourism, via an analysis of visitors' perceptions, experiences, and characteristics, as well as the tangible and intangible qualities of an emerging tourism area. The findings suggest that Spitalfields is an established offthe-beaten-track destination that is starting to attract more mainstream tourists with the consequent departure of some groups of visitors. “Atmosphere” appears to be crucial to the visitor experience and is created by a number of elements including independent shops, a high number of young artists, new fashions, and cultural diversity. All these elements contribute to make the area seem distinctive, but at the same time “typically London.” The findings shed light on the complexity of the tourist experience, interrogating some key concepts such as atmosphere, perceived authenticity, and new forms of cultural capital in the context of a creative urban area.

JournalTourism Culture & Communication
Journal citation10 (3), pp. 217-230
ISSN1098-304X
Year2010
PublisherCognizant Communication Corporation
Digital Object Identifier (DOI)https://doi.org/10.3727/109830410X12910355180946

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Maitland, R. 2006. How can we manage the tourist-historic city? Tourism strategy in Cambridge, UK, 1978-2003. Tourism Management. 27 (6), pp. 1262-1273. https://doi.org/10.1016/j.tourman.2005.06.006

Assessing the contribution of flagship projects to city image change: a quasi-experimental technique
Smith, A. 2006. Assessing the contribution of flagship projects to city image change: a quasi-experimental technique. International Journal of Tourism Research. 8 (6), pp. 391-404. https://doi.org/10.1002/jtr.586

Tourists' consumption and interpretation of sport event imagery
Smith, A. 2006. Tourists' consumption and interpretation of sport event imagery. Journal of Sport Tourism. 11 (1), pp. 77-100. https://doi.org/10.1080/14775080600985382

The development of sports-city zones: an assessment of their potential value as tourism resources for urban areas
Smith, A. 2006. The development of sports-city zones: an assessment of their potential value as tourism resources for urban areas. Noos Institute Illes Balears Forum, Pre-Conference Academic Seminar. Mallorca, Spain 21 Nov 2006

After the circus leaves town: the relationship between sport events, tourism and urban regeneration
Smith, A. 2006. After the circus leaves town: the relationship between sport events, tourism and urban regeneration. in: Smith, M.K. (ed.) Tourism, culture and regeneration Wallingford. UK CABI Publishing. pp. 85-100

Social tourism and its ethical foundations
Minnaert, L., Maitland, R. and Miller, G. 2006. Social tourism and its ethical foundations. Tourism, Culture and Communication. 7 (12), pp. 7-17.

Cultural tourism and tourism development in London
Maitland, R. 2006. Cultural tourism and tourism development in London. in: Richards, G. (ed.) Cultural tourism: global and local perspectives New York, USA Haworth Press.

Conceptualizing city image change: the 're-imaging' of Barcelona
Smith, A. 2005. Conceptualizing city image change: the 're-imaging' of Barcelona. Tourism Geographies. 7 (4), pp. 398-423. https://doi.org/10.1080/14616680500291188

Reimaging the city: the value of sport initiatives
Smith, A. 2005. Reimaging the city: the value of sport initiatives. Annals of Tourism Research. 32 (1), pp. 217-236. https://doi.org/10.1016/j.annals.2004.07.007

Developing metropolitan tourism on the fringe of central London
Maitland, R. and Newman, P. 2004. Developing metropolitan tourism on the fringe of central London. International Journal of Tourism Research. 6 (5), pp. 339-348. https://doi.org/10.1002/jtr.496

The impact of sports events on city images
Smith, A. 2004. The impact of sports events on city images. 3rd DeHaan Tourism Management Conference. Nottingham, UK 14th Dec 2004

Barcelona
Smith, A. 2004. Barcelona. in: Barcelona and Catalonia: a fieldwork guide Sheffield, UK Sheffield Hallam University. pp. 29-66

An introduction to Catalonia
Smith, A. 2004. An introduction to Catalonia. in: Barcelona and Catalonia: a fieldwork guide Sheffield, UK Sheffield Hallam University. pp. 17-28

Distinctive places and the reconfiguration of London tourism
Maitland, R. and Newman, P. 2004. Distinctive places and the reconfiguration of London tourism. 34th Annual Meeting of the Urban Affairs Association. Washington DC, USA 31 Mar - 02 April 2004

Lessons from the long term: tourism strategy in Cambridge UK, 1978-2003
Maitland, R. 2004. Lessons from the long term: tourism strategy in Cambridge UK, 1978-2003. Tourism: State of the Art II Conference. Glasgow, UK 27-30 Jun 2004

Are VisitBritain's marketing activities effective? Analysis of stakeholder views
Maitland, R. 2004. Are VisitBritain's marketing activities effective? Analysis of stakeholder views. London, UK National Audit Office.

The impact of public interventions in the UK tourism sector
Maitland, R. 2003. The impact of public interventions in the UK tourism sector. London, UK National Audit Office.

Partnership and collaboration in destination management
Maitland, R. 2002. Partnership and collaboration in destination management. in: Wober, K. (ed.) City Tourism 2002: Proceedings of European Cities Tourism's International Conference in Vienna, Austria, 2002 Berlin, Germany Springer. pp. 181-193

Creating successful partnerships in urban destination management
Maitland, R. 2002. Creating successful partnerships in urban destination management. Tourism. 50 (3), pp. 293-303.

Sporting a new image? Sport-based regeneration strategies as a means of enhancing the image of the city tourist destination
Smith, A. 2001. Sporting a new image? Sport-based regeneration strategies as a means of enhancing the image of the city tourist destination. in: Gratton, C. and Henry, I. (ed.) Sport in the city: the role of sport in economic and social regeneration London, UK Routledge. pp. 127-148

Planning for leisure and tourism
Maitland, R. 2001. Planning for leisure and tourism. UK Office of the Deputy Prime Minister.

Planning for leisure and tourism
Evans, C., Maitland, R., Edmundson, T. and Morley, S. 2001. Planning for leisure and tourism. UK Department of Environment, Transport and the Regions.

Tourism destinations
Davidson, R. and Maitland, R. 1997. Tourism destinations. London Hodder & Stoughton.

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