The ‘Summer of Discontent’: Exclusion and Communal Resistance at the London 2012 Olympics

Duignan, M.B., Pappalepore, I. and Everett, S. 2019. The ‘Summer of Discontent’: Exclusion and Communal Resistance at the London 2012 Olympics . Tourism Management . 70, pp. 355-367.

TitleThe ‘Summer of Discontent’: Exclusion and Communal Resistance at the London 2012 Olympics
TypeJournal article
AuthorsDuignan, M.B., Pappalepore, I. and Everett, S.
Abstract

London 2012 promised local small businesses access to lucrative Olympic event-tourism and visitor trading opportunities. However, as urban spaces were transformed to stage live Games, many local stakeholders found themselves locked out. We focus on one ‘host’ community, Central Greenwich, who emerged negatively impacted by such conditions. 43 in-depth interviews and secondary evidence reveal that this was a community determined to resist. Few papers have extended the concept of resistance to the context of mega-events so we examine why communities resisted, and how physical tactics and creative resistance were deployed. Although efforts afforded some access for local businesses - they proved too little, too late. We present the ‘tactics for resistance’, a series of ‘hard’ and ‘soft’ tactics businesses could use to encourage proactive, as opposed to reactive, communal resistance required to protect local interests and afford access to opportunities generated by temporary mega-event visitor economies.

KeywordsCommunal resistance; Exclusion; Small businesses; Hard and soft tactics; Host community; Mega-event; Olympic tourism; London 2012.
JournalTourism Management
Journal citation70, pp. 355-367
ISSN0261-5177
Year2019
PublisherElsevier
Digital Object Identifier (DOI)doi:10.1016/j.tourman.2018.08.029
Web address (URL)https://www.sciencedirect.com/science/article/pii/S0261517718302073
Publication dates
Published online15 Sep 2018
Published in printFeb 2019
LicenseCC BY-NC-ND 4.0

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