Tales from two cities: COVID-19 and the localisation of tourism in London and Paris

Pappalepore, I. and Gravari-Barbas, M. 2022. Tales from two cities: COVID-19 and the localisation of tourism in London and Paris. International Journal of Tourism Cities. 8 (4), pp. 983-999. https://doi.org/10.1108/IJTC-09-2021-0199

TitleTales from two cities: COVID-19 and the localisation of tourism in London and Paris
TypeJournal article
AuthorsPappalepore, I. and Gravari-Barbas, M.
Abstract

Purpose - Drawing on empirical research conducted in London and Paris between July 2020 and June 2021, this research explores whether these two global metropolises may be able to take the COVID-19 crisis as an opportunity to develop more sustainable forms of urban tourism. More specifically, the study analyses whether new forms of localised tourism have developed as a result of the pandemic, how these have been nurtured and encouraged by the tourism industry in these two cities, and the implications of these trends for the sustainable development of tourism in these two cities.

Design/methodology/approach - A combination of research methods was used: an online Delphi method, followed by in-depth one to one interviews with selected stakeholders and complemented by the analysis of media articles, policy documents and secondary data.

Findings - The qualitative data analysis highlights some key findings: tourism sustainability gained a new importance after the pandemic, however the crisis did not bring the sustainable revolution some stakeholders wished or expected. Nonetheless in both cities tourism marketing adopted a new "hyper-local" approach with the objective of encouraging proximity tourism and involving local residents more, thus pointing to the need to review traditional definitions of the (urban) tourist.

Originality/value – While the blurring between tourism and the everyday in cities has been widely discussed in tourism theory, this research provides empirical evidence from two world tourism cities, showing some of the wider, practical implications of these theoretical debates for industry and policy making in the context of the COVID-19 pandemic.

Keywordsnew urban tourism
localisation
COVID-19
sustainable tourism
city tourism
JournalInternational Journal of Tourism Cities
Journal citation8 (4), pp. 983-999
ISSN2056-5607
Year2022
PublisherEmerald Publishing Limited
Accepted author manuscript
License
CC BY-NC-ND 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1108/IJTC-09-2021-0199
Web address (URL)https://doi.org/10.1108/IJTC-09-2021-0199
Publication dates
Published online29 Mar 2022
ProjectMetropolitan Tourism in the Wake of Covid-19: Business as usual or new business model?

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