|Everyday life as a creative experience in cities
Purpose – This paper aims to explore how overseas visitors experience off-the-beaten-track areas and everyday life in London.
Design/methodology/approach – Initially scoped through quantitative research using visitor surveys involving some 400 respondents, the study was subsequently developed through qualitative research: 49 semi-structured interviews with visitors from a wide range of countries.
Findings – These areas offer city visitors opportunities to create their own narratives and experiences of the city, and to build a cultural capital in a convivial relationship with other city users. At the same time, visitors contribute to the discovery of new areas for tourism - and in some sense the creation of new places to visit.
Research limitations/implications – Further research in other areas of London and in other world tourism cities is needed to develop ideas discussed here.
Practical implications – Subtler forms of tourism marketing are required to develop the potential of areas like those discussed in the paper.
Social implications – Some tourists and residents enjoy a convivial and complementary relationship in area development.
Originality/value – The paper focuses on everyday life as an element in the attraction that cities exert for tourists, and on the visitors' contribution to recreating the city.
|International Journal of Culture, Tourism and Hospitality Research
|4 (3), pp. 176-185
|Emerald Publishing Limited
|Digital Object Identifier (DOI)