The soft power of popular cinema: the case of India
Thussu, D.K. 2016. The soft power of popular cinema: the case of India. Journal of Political Power. 9 (3), pp. 415-429. https://doi.org/10.1080/2158379X.2016.1232288
Thussu, D.K. 2016. The soft power of popular cinema: the case of India. Journal of Political Power. 9 (3), pp. 415-429. https://doi.org/10.1080/2158379X.2016.1232288
Title | The soft power of popular cinema: the case of India |
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Authors | Thussu, D.K. |
Abstract | Among BRICS nations, India has the most developed and globalised film industry, and the Indian government as well as corporations are increasingly deploying the power of Bollywood in their international interactions. India’s soft power, arising from its cultural and civilizational influence outside its territorial boundaries, has a long history. Focusing on contemporary India’s thriving Hindi film industry, this article suggests that the globalisation of the country’s popular cinema, aided by a large diaspora, has created possibilities of promoting India’s public diplomacy. It examines the global imprint of this cinema as an instrument of soft power. |
Keywords | soft power; culture; Bollywood; diaspora; internet; India |
Journal | Journal of Political Power |
Journal citation | 9 (3), pp. 415-429 |
ISSN | 2158-379X |
Year | 2016 |
Publisher | Taylor & Francis |
Accepted author manuscript | |
Digital Object Identifier (DOI) | https://doi.org/10.1080/2158379X.2016.1232288 |
Publication dates | |
Published | 19 Sep 2016 |