Popularizing Party Journalism in China in the Age of Social Media: The Case of Xinhua News Agency

Xin, X. 2018. Popularizing Party Journalism in China in the Age of Social Media: The Case of Xinhua News Agency. Global Media and China. 3 (1), pp. 3-17. doi:10.1177/2059436418768331

TitlePopularizing Party Journalism in China in the Age of Social Media: The Case of Xinhua News Agency
AuthorsXin, X.
Abstract

The phenomenon of the “popularization” of journalism has become widespread in the process of media marketization, globalization and digitalization. This phenomenon has been studied mostly in the Anglo-American context. This article instead draws attention to China, where the tendency toward popularizing (party) journalism is also occurring but taking a rather different form. It focuses on the case of Xinhua News Agency—the pioneer as well as the most representative case of traditional party journalism in the country. The article considers to what extent Xinhua’s online media content concerning the ruling party since 1949—the Communist Party of China—has been popularized both in terms of content and style. The changes to online media content made by Xinhua are indicative of the extent to which it is possible to combine the status of a state-owned central news organization with a new journalistic orientation that seeks to make the messages from and about the party more appealing to technology-savvy and entertainment-driven audiences in the new media environment in mainland China.

KeywordsPopular journalism, Party journalism, Chinese journalism, Xinhua News Agency, journalism transformations
JournalGlobal Media and China
Journal citation3 (1), pp. 3-17
ISSN2059-4364
Year2018
PublisherSage
Publisher's version2059436418768331(4).pdf
Digital Object Identifier (DOI)doi:10.1177/2059436418768331
Publication dates
Published online12 Apr 2018
Published29 Jun 2018

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