Soft Power to Whom? A Critical Analysis of the Publicity Film “CPC (Communist Party of China) is With You Along the Way” in Relation to China’s Soft Power Project

Xin, X. 2020. Soft Power to Whom? A Critical Analysis of the Publicity Film “CPC (Communist Party of China) is With You Along the Way” in Relation to China’s Soft Power Project. tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society. 18 (1), pp. 286-303. doi:10.31269/triplec.v18i1.1087

TitleSoft Power to Whom? A Critical Analysis of the Publicity Film “CPC (Communist Party of China) is With You Along the Way” in Relation to China’s Soft Power Project
TypeJournal article
AuthorsXin, X.
Abstract

The existing literature on China’s soft power is mainly concerned with its success or failure, ignoring the ideological tensions between the Chinese state's international pursuit of soft power and its efforts at reviving the popularity of socialist ideology at home in a country profoundly transformed by modernisation and globalisation processes. This article argues that such ideological tensions should be contextualised and critically analysed by employing an approach informed by critical globalisation studies, particularly by the power-to-whom critique. It offers a critical analysis of the CPC is With You Along the Way film, a notable recent example of the CPC’s publicity videos in the context of its pursuit of soft power. Borrowing Reisigl and Wodak’s discourse-historical approach (DHA) in addition to the analytical devices for the study of ideology from Eagleton and van Dijk, the article argues that CPC is With You Along the Way illustrates a shift in the party’s ideological approach to the question ‘(soft) power to whom?’.

Keywordsideology, China, soft power, globalisation, Chinese dream, discourse-historical approach
JournaltripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society
Journal citation18 (1), pp. 286-303
ISSN1726-670X
Year2020
PublisherTripleC
Publisher's version
License
CC BY-NC-ND 3.0 AT
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)doi:10.31269/triplec.v18i1.1087
Web address (URL)https://doi.org/10.31269/triplec.v18i1.1087
Publication dates
Published20 Jan 2020

Related outputs

Popularizing Party Journalism in China in the Age of Social Media: The Case of Xinhua News Agency
Xin, X. 2018. Popularizing Party Journalism in China in the Age of Social Media: The Case of Xinhua News Agency. Global Media and China. 3 (1), pp. 3-17. doi:10.1177/2059436418768331

New Poles in Uncertain Times?
Xin, X. 2018. New Poles in Uncertain Times? in: Culture Report EUNIC Yearbook 2018, "Cultures of We": Europe and the Search for a New Narrative Göttingen, Germany Steidl Verlag. pp. 48-53

Financialisation of News in China in the Age of the Internet: The Case of Xinhuanet
Xin, X. 2017. Financialisation of News in China in the Age of the Internet: The Case of Xinhuanet. Media, Culture and Society. 40 (7), pp. 1039-1054. doi:10.1177/0163443717745121

How the market is changing China's news: the case of Xinhua news agency
Xin, X. 2012. How the market is changing China's news: the case of Xinhua news agency. Lanham, US Lexington Books.

Web 2.0, grassroots journalism and social justice in China
Xin, X. 2011. Web 2.0, grassroots journalism and social justice in China. in: Meikle, G. and Redden, G. (ed.) News online: transformation and continuity New York Palgrave Macmillan. pp. 178-194

Chindia’s challenge to global communication: a perspective from China
Xin, X. 2010. Chindia’s challenge to global communication: a perspective from China. Global Media and Communication. 6 (3), pp. 296-301. doi:10.1177/1742766510384968

Public diplomacy games: a comparative study of American and Japanese responses to the interplay of nationalism, ideology and Chinese soft power strategies around the 2008 Beijing Olympics
Xin, X. and Finlay, C.J. 2010. Public diplomacy games: a comparative study of American and Japanese responses to the interplay of nationalism, ideology and Chinese soft power strategies around the 2008 Beijing Olympics. Sport in Society: Cultures, Commerce, Media, Politics. 13 (5), pp. 876-900. doi:10.1080/17430431003651115

The impact of "citizen journalism" on Chinese media and society
Xin, X. 2010. The impact of "citizen journalism" on Chinese media and society. Journalism Practice. 4 (3), pp. 333-344. doi:10.1080/17512781003642931

Xinhua News Agency in the context of the 'crisis' of news agencies
Xin, X. 2010. Xinhua News Agency in the context of the 'crisis' of news agencies. in: Boyd-Barrett, O. (ed.) News agencies in the turbulent era of the Internet Barcelona Generalitat de Catalunya. pp. 283-303

Xinhua News Agency in Africa
Xin, X. 2009. Xinhua News Agency in Africa. Journal of African Media Studies. 1 (3), pp. 363-377. doi:10.1386/jams.1.3.363/1

Structural Change journalism practice: Xinhua News Agency in the early 2000s
Xin, X. 2008. Structural Change journalism practice: Xinhua News Agency in the early 2000s. Journalism Practice. 2 (1), pp. 46-63. doi:10.1080/17512780701768501

Research into Chinese media organisations. The case of Xinhua Shanghai bureau
Xin, X. 2008. Research into Chinese media organisations. The case of Xinhua Shanghai bureau. Javnost / The Public. 15 (1), pp. 39-56.

Xinhua news agency and globalization: negotiating between the global, the local and the national
Xin, X. 2007. Xinhua news agency and globalization: negotiating between the global, the local and the national. in: Boyd-Barrett, O. (ed.) Communications media, globalization, and empire Eastleigh, UK John Libbey & Company. pp. 111-128

How to do fieldwork?
Xin, X. 2007. How to do fieldwork? in: Carpentier, N., Pruulmann-Vengerfeldt, P., Nordenstreng, K., Hartmann, M., Vihalemm, P., Cammaerts, B. and Nieminen, H. (ed.) Media technologies and democracy in an enlarged Europe Tartu University of Tartu Press. pp. 295-306

News probe: what does it tell us about Chinese journalism today?
de Burgh, H. and Xin, X. 2006. News probe: what does it tell us about Chinese journalism today? Medien Journal. 30 (2-3), pp. 52-66.

A quarter century of creative chaos: Xinhua News Agency 1980-2005
Xin, X. 2006. A quarter century of creative chaos: Xinhua News Agency 1980-2005. PhD thesis University of Westminster School of Media, Arts and Design

A developing market in news: Xinhua News Agency and Chinese newspapers
Xin, X. 2006. A developing market in news: Xinhua News Agency and Chinese newspapers. Media, Culture & Society. 28 (1), pp. 45-66. doi:10.1177/0163443706059285

Permalink - https://westminsterresearch.westminster.ac.uk/item/qy2y9/soft-power-to-whom-a-critical-analysis-of-the-publicity-film-cpc-communist-party-of-china-is-with-you-along-the-way-in-relation-to-china-s-soft-power-project


Share this
Tweet
Email

Usage statistics

56 total views
35 total downloads
2 views this month
2 downloads this month
These values are for the period from September 2nd 2018, when this repository was created

Export as