Activists as pioneers in PR: historical frameworks and the suffragette movement

O'Brien, M. 2018. Activists as pioneers in PR: historical frameworks and the suffragette movement. in: Adi, A. (ed.) Protest Public Relations: Communicating dissent and activism Routledge. pp. 44-64

Chapter titleActivists as pioneers in PR: historical frameworks and the suffragette movement
AuthorsO'Brien, M.
EditorsAdi, A.
Abstract

This chapter examines some of the ways public relations (PR) academics have sought to chart the historical development of PR, and to consider the relevance of those approaches for charting the historical development of protest PR. Many considerations of the historical
development of PR assume a corporate subject and overlook non-profit actors such as charities, non-governmental
organisations (NGOs), trades unions and social movements. One impact of this is to privilege the role of PR in supporting organisations over its role in society. The chapter suggests that Baringhorst’s historical development framework (2009), drawn from political communications theory and pinned to developments in the
media, may offer a more useful lens through which to assess protest PR. Finally, the communicative activities of the suffragettes are considered against Baringhorst’s framework, using an historical analysis of archive
material held at the Museum of London. This analysis identifies some of the ways in which the suffragettes were pioneers in their communicative activity.

Keywordsprotest ,activism, suffragettes, communications and protest, history of activism
Book titleProtest Public Relations: Communicating dissent and activism
Page range44-64
Year2018
PublisherRoutledge
Publication dates
Published09 Oct 2018
SeriesRoutledge New Directions in Public Relations & Communication Research
ISBN9780815386995
9781351173605
Web address (URL)https://www.crcpress.com/Protest-Public-Relations-Communicating-dissent-and-activism/Adi/p/book/9781351173605

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