This article is concerned with the increasing role and relevance of tourism in processes of urban change as well as its overlap and interplay with other mobilities and place consumption practices. It responds to recent debates surrounding the extension and intensification of ‘touristification’ processes in urban areas and uses the case of Berlin to draw attention to a number of intricacies and complexities that complicate their interpretation. The main argument the article advances is that developments in Berlin which are currently discussed under the rubric of ‘touristification’ can by no means be exclusively attributed to tourism, however conceived, and instead illustrate the need to adopt new ways of approaching and understanding what is perceived as tourism-induced urban change. To this end, the article will present a preliminary heuristic portrayal of (tourism) mobility and place consumption as a pentagon with five interrelated but distinct dimensions and present several salient issues and questions that warrant further investigation. The paper will conclude with some brief reflections concerning the wider implications of the increased centrality of mobility flows and place consumption practices in today's cities. These, it will be argued, not only challenge the way we think about tourism. Rather, they also raise fundamental questions concerning our understanding of cities and neighbourhoods, the ‘legitimacy’ of particular claims over them, as well as several traditional precepts of modern urban planning and management.