A Quantitative Examination of the Phenomenon of Soli and Public Relations Practice in Ghana

Chentiba, A.T., Amadu, M. F. and Mumuni, E. 2021. A Quantitative Examination of the Phenomenon of Soli and Public Relations Practice in Ghana. Journal of Development and Communication Studies. 8 (1), pp. 74-98. https://doi.org/0.4314/jdcs.v8i1.4

TitleA Quantitative Examination of the Phenomenon of Soli and Public Relations Practice in Ghana
TypeJournal article
AuthorsChentiba, A.T., Amadu, M. F. and Mumuni, E.
Abstract

Public Relations (PR) practitioners are cited as being among the top three sources that perpetuate brown envelope journalism (Soli) in their dealings with journalists. The practice, thus, appears to have become a norm among PR practitioners and journalists (reporters) without recourse to the ethical implications of the practice. This study investigates the factors PR practitioners in Ghana consider when they engage in the phenomenon of Soli. The paper adopted the quantitative research approach and the survey design to investigate this phenomenon. Findings of the study were tested using the Binary and Ordered Probit regression models. The results showed no significant relationship between PR practitioners' knowledge of IPR (Ghana) code of ethics and the payment of Soli by PR practitioners. The results also showed a positive significant relationship between PR practitioners desire to obtain positive media coverage and payment of Soli by PR practitioners. The study recommended the promotion and enforcement of professional and organisational policies on inducement and a redefinition of the media relations function of PR practitioners

KeywordsCode of Ethics, Public Relations Practitioners, Media, Soli, Communication
JournalJournal of Development and Communication Studies
Journal citation8 (1), pp. 74-98
ISSN2305-7432
Year2021
PublisherAfrican Journals Online
Publisher's version
License
CC BY-NC-ND 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/0.4314/jdcs.v8i1.4
Web address (URL)http://www.devcomsjournalmw.org
Publication dates
Published in printJan 2021

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