Anyarayor, B.K., Amadu, M.F. and Alhassan, A. 2021. Edu-Communication Strategies of Cashew Production in a Rural Ghanaian Community. Journal of Extension Education. 32 (3) 6532. https://doi.org/10.26725/JEE.2020.3.32.6532-6541
| Title | Edu-Communication Strategies of Cashew Production in a Rural Ghanaian Community |
|---|---|
| Type | Journal article |
| Authors | Anyarayor, B.K., Amadu, M.F. and Alhassan, A. |
| Abstract | This study examined the edu-communication strategies that agriculture extension service agencies use in the dissemination and promotion of innovation adoption among cashew farmers in the Kpandai district agricultural zones in Northern Ghana. A total of 140 cashew farmers were sampled using simple random sampling technique. Three District Agricultural Officers (DAO) and twenty-one satellite Agriculture Extension Officers (AEO) were also drawn into the sample. The results of the study show that, face to face interaction, field demonstration, entertainment-education through community radio broadcasting and Farmer Group Discussions (FGDs) were extensively and efficiently used by the AEOs to promote adoption of improved production technologies among cashew farmers. The study discovered that EduCom strategies contribute to higher rates of adoption and partly accounts for increased cashew yields in the study area. The indigenisation of agriculture extension services approaches using local language in the design and dissemination of adoption process is, highly recommended as a core tenet of technology dissemination if higher adoption rates are expected. |
| Keywords | Agricultural Extension |
| 'EduCom' Strategy | |
| Cashew production | |
| Communication | |
| Ghana | |
| Article number | 6532 |
| Journal | Journal of Extension Education |
| Journal citation | 32 (3) |
| ISSN | 2456-1282 |
| Year | 2021 |
| Publisher | Extension Education Society |
| Publisher's version | License CC BY-NC-SA 4.0 File Access Level Open (open metadata and files) |
| Digital Object Identifier (DOI) | https://doi.org/10.26725/JEE.2020.3.32.6532-6541 |
| Web address (URL) | https://extensioneducation.org/index.php/jee/article/view/725 |
| Publication dates | |
| Published | 03 Oct 2021 |