Edu-Communication Strategies of Cashew Production in a Rural Ghanaian Community

Anyarayor, B.K., Amadu, M.F. and Alhassan, A. 2021. Edu-Communication Strategies of Cashew Production in a Rural Ghanaian Community. Journal of Extension Education. 32 (3) 6532. https://doi.org/10.26725/JEE.2020.3.32.6532-6541

TitleEdu-Communication Strategies of Cashew Production in a Rural Ghanaian Community
TypeJournal article
AuthorsAnyarayor, B.K., Amadu, M.F. and Alhassan, A.
Abstract

This study examined the edu-communication strategies that agriculture extension service agencies use in the dissemination and promotion of innovation adoption among cashew farmers in the Kpandai district agricultural zones in Northern Ghana. A total of 140 cashew farmers were sampled using simple random sampling technique. Three District Agricultural Officers (DAO) and twenty-one satellite Agriculture Extension Officers (AEO) were also drawn into the sample. The results of the study show that, face to face interaction, field demonstration, entertainment-education through community radio broadcasting and Farmer Group Discussions (FGDs) were extensively and efficiently used by the AEOs to promote adoption of improved production technologies among cashew farmers. The study discovered that EduCom strategies contribute to higher rates of adoption and partly accounts for increased cashew yields in the study area. The indigenisation of agriculture extension services approaches using local language in the design and dissemination of adoption process is, highly recommended as a core tenet of technology dissemination if higher adoption rates are expected.

KeywordsAgricultural Extension
'EduCom' Strategy
Cashew production
Communication
Ghana
Article number6532
JournalJournal of Extension Education
Journal citation32 (3)
ISSN2456-1282
Year2021
PublisherExtension Education Society
Publisher's version
License
CC BY-NC-SA 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.26725/JEE.2020.3.32.6532-6541
Web address (URL)https://extensioneducation.org/index.php/jee/article/view/725
Publication dates
Published03 Oct 2021

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