Abstract | Afrokology is an attempt to re-imagine media and communication studies and to reunite its practice and theory with philosophical roots in Africa. We argue that Afrokology can awaken relational accountability that promotes respectful representation, reciprocity and rights of both the researcher and the researched. Afrokology is presented in this chapter as an innovative heuristic and analytical toolkit that could enhance the academic positioning of media and communication debates and one which is important for connecting critiques of existing and past theories, policies and practices. It is a way of seeing, knowing and doing media and communication that is facilitative. In this sense, Afrokology could be the basis for a deliberate push for more effective epistemological inclusivity. |
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