Afrokology as a transdisciplinary approach to media and communication studies

Milton, V. and Mano, W. 2021. Afrokology as a transdisciplinary approach to media and communication studies. in: Mano, W. and Milton, V. (ed.) Routledge Handbook of African Media and Communication Studies Routledge Handbook of African Media and Communication Studies Routledge. pp. pp.256-275

Chapter titleAfrokology as a transdisciplinary approach to media and communication studies
AuthorsMilton, V. and Mano, W.
EditorsMano, W. and Milton, V.
Abstract

Afrokology is an attempt to re-imagine media and communication studies and to reunite its practice and theory with philosophical roots in Africa. We argue that Afrokology can awaken relational accountability that promotes respectful representation, reciprocity and rights of both the researcher and the researched. Afrokology is presented in this chapter as an innovative heuristic and analytical toolkit that could enhance the academic positioning of media and communication debates and one which is important for connecting critiques of existing and past theories, policies and practices. It is a way of seeing, knowing and doing media and communication that is facilitative. In this sense, Afrokology could be the basis for a deliberate push for more effective epistemological inclusivity.

KeywordsAfrokology; decoloniality; African media; African theory; postcolonial media
Book titleRoutledge Handbook of African Media and Communication Studies
Page rangepp.256-275
Year2021
PublisherRoutledge
Publication dates
Published12 Feb 2021
Place of publicationRoutledge Handbook of African Media and Communication Studies
Edition1st
ISBN9781138574779
Web address (URL)https://www.routledge.com/Routledge-Handbook-of-African-Media-and-Communication-Studies/Mano-Milton/p/book/9781138574779#toc

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