Consumer Buying Behaviour for Telecommunication Bundles

Reflexive Insights into Value-Based and Affective Drivers of Eco-Labelled Apparel Purchase Intention
Acar, A., Cui, C. and Omebere-Iyari, D. 2026. Reflexive Insights into Value-Based and Affective Drivers of Eco-Labelled Apparel Purchase Intention. EMAC Spring Conference 2026. University of Bath 02 - 05 Jun 2026 European Academy of Marketing.

Conflicting Goals: Calorie Attentiveness and Consumer Food Bundle Choice
Omebere-Iyari, O. 2021. Conflicting Goals: Calorie Attentiveness and Consumer Food Bundle Choice. 50th Annual Conference of the European Marketing Academy Conference. Madrid, Spain 25 - 28 May 2021

Calorie Attentiveness; Price Framing, Self-Regulation and Bundle Choice
Omebere-Iyari, D., Panagiotis Sarantopoulos and Hongwei He 2019. Calorie Attentiveness; Price Framing, Self-Regulation and Bundle Choice. 41st Annual ISMS Marketing Science Conference. Rome, Italy 20 - 22 Jun 2019

The Effect of Optimal Discounting on Bundle Preference In Gift-giving Context
Omebere-Iyari, D. 2018. The Effect of Optimal Discounting on Bundle Preference In Gift-giving Context. British Academy of Management Conference 2018 (BAM 2018). UWE Bristol 04 - 06 Sep 2018