|Title||The Authentic Surface: Making Garments, Selves and Others|
At the very core of fashion, as a system based on the dialectic relationship between the high-end consumer and the mass market, is the notion of the ‘authentic’ as the marker of distinction, the desire for which continuously generates change. Authenticity is a notion inseparable from luxury in fashion. But today it is often associated with an abstract commercial value fabricated by designer idolatry and media-driven marketing using the ‘glamour’ of celebrity culture. As contemporary consumers increasingly inquire into the provenance of their luxury purchases, luxury companies place ever greater emphasis on the craftsmanship and heritage, while often sourcing labour in lower income countries. Moreover, the frequent association between ‘hands’ and authenticity is often exploited by both ends of the industry, and therefore the handmade becomes a complex issue in contemporary western fashion. Authenticity and luxury, however, need to be recognized in the mode of production, which subsequently inspires the mode of consumption. The appreciation of the way things are made affects the way things are used, linking the maker and user through the product. This link renders the product an object for keeping, rather than throwing away or replacing, so that the traces of use can be continuously added to the traces of making.
|Conference||In Pursuit of Luxury 2|
|Published||06 May 2016|
|Web address (URL) of conference proceedings||https://www.inpursuitofluxury.com/wp-content/uploads/2019/11/IPOL16-Programme-Leaflet.pdf|