Abstract | This chapter merges together a critical analysis of the The Food Tourism Strategy (2021) with theories of accidental, ‘porous’ (Steadman et al 2021) or ‘collateral’ atmospheres’ (Paiva and Sanchez 2020), in order to explore the embodied and affective experience of taste as reflective, relational and deeply embodied in social histories and social stratification. By taking a closer look at the embodied experience of consuming Tunnocks products within Scottish tourist spaces, this chapters continues my interest into Space, Taste and Affect: Atmospheres that shape the way we eat (Falconer 2021) and questions how affective atmospheres afford other experiences which were not originally intended or designed. This chapter argues that by becoming more attuned to the multiple ways atmospheres of consumption are co-produced and leak beyond the margins of corporate design, we can understand how the experience of taste is deeply determined by spatial, temporal and social affects. |
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