• Conference paper

Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry.

Baxter, K, Perez-Vega, R., Nwoba, A.C., Histon, W. and Sanchez, M. 2023. Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry. 2023 Academy of Marketing Science Conference. New Orleans, USA 17 May - 19 Nov 2023

TitleEnvironmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry.
AuthorsBaxter, K, Perez-Vega, R., Nwoba, A.C., Histon, W. and Sanchez, M.
TypeConference paper
KeywordsFinancial Slack
Sustainability Communications
Year2023
Conference2023 Academy of Marketing Science Conference
Web address (URL) of conference proceedingshttps://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/64b9b3f5a375952b8de4187a/1689891829885/ams_ac_2023_abstracts.pdf

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