Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman

Mohammed Cheded, Martina Hutton, Laurel Steinfield, Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman 2024. Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman. Journal of Consumer Affairs. 58 (1), pp. 209-222. https://doi.org/10.1111/joca.12572

TitleMoving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman
TypeJournal article
AuthorsMohammed Cheded, Martina Hutton, Laurel Steinfield, Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman
Abstract

This panel discussion explores why marketing and consumer behavior has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panelists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities.

JournalJournal of Consumer Affairs
Journal citation58 (1), pp. 209-222
ISSN1745-6606
0022-0078
Year2024
PublisherWiley
Publisher's version
License
CC BY-NC-ND 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1111/joca.12572
Web address (URL)https://doi.org/10.1111/joca.12572
Publication dates
Published online12 Mar 2024
Published2024

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