Mohammed Cheded, Martina Hutton, Laurel Steinfield, Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman 2024. Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman. Journal of Consumer Affairs. 58 (1), pp. 209-222. https://doi.org/10.1111/joca.12572
| Title | Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman |
|---|---|
| Type | Journal article |
| Authors | Mohammed Cheded, Martina Hutton, Laurel Steinfield, Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman |
| Abstract | This panel discussion explores why marketing and consumer behavior has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panelists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities. |
| Journal | Journal of Consumer Affairs |
| Journal citation | 58 (1), pp. 209-222 |
| ISSN | 1745-6606 |
| 0022-0078 | |
| Year | 2024 |
| Publisher | Wiley |
| Publisher's version | License CC BY-NC-ND 4.0 File Access Level Open (open metadata and files) |
| Digital Object Identifier (DOI) | https://doi.org/10.1111/joca.12572 |
| Web address (URL) | https://doi.org/10.1111/joca.12572 |
| Publication dates | |
| Published online | 12 Mar 2024 |
| Published | 2024 |