Requirements for Services by Retired Over 50s UK Consumers in the UK

David James Bamber, Clay Gransden and Roshan Panditharathna 2022. Requirements for Services by Retired Over 50s UK Consumers in the UK. in: Gbadamosi, A. (ed.) Critical Perspectives on Diversity, Equity, and Inclusion in Marketing IGI Global. pp. 251-264

Chapter titleRequirements for Services by Retired Over 50s UK Consumers in the UK
AuthorsDavid James Bamber, Clay Gransden and Roshan Panditharathna
EditorsGbadamosi, A.
Abstract

A consumers' services requirements questionnaire was custom designed to assess the service needs of adults over 50 in the Northwest of the UK before the COVID-19 pandemic. The questionnaire was distributed to users of services for older people. Two hundred responses were obtained from residents of care homes, and 66 questionnaires were obtained in the same geographic area using an opportunist sampling technique. A total of 266 respondents completed the questionnaire; 180 were male, 86 were female, and all were retired. Their ages ranged from 50 to 70. The analysis showed that although this segment of consumers required a range of services, the majority are reluctant to pay directly for those services. Two case histories concerning consumption of local health, social, police, and care services provided to them during the COVID-19 pandemic indicated mixed experiences of service provisions.

Book titleCritical Perspectives on Diversity, Equity, and Inclusion in Marketing
Page range251-264
Year2022
PublisherIGI Global
Publication dates
Published20 May 2022
ISBN9781668435908
9781668435922
Digital Object Identifier (DOI)https://doi.org/10.4018/978-1-6684-3590-8.ch015
Web address (URL)https://doi.org/10.4018/978-1-6684-3590-8.ch015

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