David James Bamber, Clay Gransden and Roshan Panditharathna 2022. Requirements for Services by Retired Over 50s UK Consumers in the UK. in: Gbadamosi, A. (ed.) Critical Perspectives on Diversity, Equity, and Inclusion in Marketing IGI Global. pp. 251-264
| Chapter title | Requirements for Services by Retired Over 50s UK Consumers in the UK |
|---|---|
| Authors | David James Bamber, Clay Gransden and Roshan Panditharathna |
| Editors | Gbadamosi, A. |
| Abstract | A consumers' services requirements questionnaire was custom designed to assess the service needs of adults over 50 in the Northwest of the UK before the COVID-19 pandemic. The questionnaire was distributed to users of services for older people. Two hundred responses were obtained from residents of care homes, and 66 questionnaires were obtained in the same geographic area using an opportunist sampling technique. A total of 266 respondents completed the questionnaire; 180 were male, 86 were female, and all were retired. Their ages ranged from 50 to 70. The analysis showed that although this segment of consumers required a range of services, the majority are reluctant to pay directly for those services. Two case histories concerning consumption of local health, social, police, and care services provided to them during the COVID-19 pandemic indicated mixed experiences of service provisions. |
| Book title | Critical Perspectives on Diversity, Equity, and Inclusion in Marketing |
| Page range | 251-264 |
| Year | 2022 |
| Publisher | IGI Global |
| Publication dates | |
| Published | 20 May 2022 |
| ISBN | 9781668435908 |
| 9781668435922 | |
| Digital Object Identifier (DOI) | https://doi.org/10.4018/978-1-6684-3590-8.ch015 |
| Web address (URL) | https://doi.org/10.4018/978-1-6684-3590-8.ch015 |