Converging the attributes of firm generated contents (FGC) and user generated contents (UGC) in social media

Exploring AI readiness in higher education: Conceptualisation and research propositions
Panditharathna, R. and Elezi, E. 2023. Exploring AI readiness in higher education: Conceptualisation and research propositions. Makelearn & TIIM International Conference. Malta 18 - 20 May 2023

Requirements for Services by Retired Over 50s UK Consumers in the UK
David James Bamber, Clay Gransden and Roshan Panditharathna 2022. Requirements for Services by Retired Over 50s UK Consumers in the UK. in: Gbadamosi, A. (ed.) Critical Perspectives on Diversity, Equity, and Inclusion in Marketing IGI Global. pp. 251-264

The role of responsible leadership in rural business: A conceptual model
Curiaquita, F and Panditharathna, R. 2022. The role of responsible leadership in rural business: A conceptual model. 7th Interdisciplinary Conference of Management Researchers. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 16 - 17 Nov 2022

An investigation of trust and cultural factors impact on ISC in the lens of Arab culture: The context of Saudi Arabian oil company
Panditharathna, R., AlShammari, A. and Bamber, D. 2022. An investigation of trust and cultural factors impact on ISC in the lens of Arab culture: The context of Saudi Arabian oil company. 7th Interdisciplinary Conference of Management Researchers. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 16 - 17 Nov 2022

Artificial intelligence in customer journeys: A bibliometric study
Panditharathna, R., Gajanayake, R. and Bamber, D. 2022. Artificial intelligence in customer journeys: A bibliometric study. 7th Interdisciplinary Conference of Management Researchers. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 16 - 17 Nov 2022

Robotic service quality: A Sri Lankan perspective
Panditharathna, R., Moratuwage, D and Bamber, D. 2022. Robotic service quality: A Sri Lankan perspective. 7th Interdisciplinary Conference of Management Researchers. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 16 - 17 Nov 2022

Opportunities and barriers of marketing of equity-based financing products of Islamic banking in Pakistan
Shah, S. and Panditharathna, R. 2021. Opportunities and barriers of marketing of equity-based financing products of Islamic banking in Pakistan. 6th Interdisciplinary Conference of Management Researchers. Belihuloya, Sri Lanka 16 - 17 Dec 2021

Communication as a tool in achieving excellent and timely execution of projects: A study of Dangote cement company in Nigeria
Wilson, I. E., Panditharathna, R. and Shevels, T. 2021. Communication as a tool in achieving excellent and timely execution of projects: A study of Dangote cement company in Nigeria. 6th Interdisciplinary Conference of Management Researchers. Belihuloya, Sri Lanka 16 - 17 Dec 2021

Impacts of the coronavirus pandemic on marketing and sales of oil/gas in Nigeria
Panditharathna, R., Balogun, A. and Shevels, T. 2021. Impacts of the coronavirus pandemic on marketing and sales of oil/gas in Nigeria. 6th Interdisciplinary Conference of Management Researchers. Belihuloya, Sri Lanka 16 - 17 Dec 2021

Perceptions of innovation-based relationship marketing (PIRM) in the Sri Lankan retail banking sector: A qualitative study.
Panditharathna, R., Bamber, D. and Khan, M.A. 2020. Perceptions of innovation-based relationship marketing (PIRM) in the Sri Lankan retail banking sector: A qualitative study. European Journal of Social Sciences Studies. 5 (2), pp. 53-80. https://doi.org/10.5281/zenodo.3808068

Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment
Khan, M. A, Panditharathna, R. and Bamber, D. 2020. Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment. European Journal of Management and Marketing Studies. 5 (1), pp. 138-163. https://doi.org/10.5281/zenodo.3668792