Relationship between artificial intelligence and value co-creation: A review study

Value Co-Creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Panditharathna, R., Lee, Yang-Im, Trim, P.R.J., Liu, Y., Bamber, D. and Moratuwage, D. 2025. Value Co-Creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity. 2025 Global Marketing Conference at Hong Kong. Hong Kong 24 - 27 Jul 2025 Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2025.04.05.05

How Long and How Much: Stress, Adaptation, and NPD Team Performance
Liu, Y., Najafi-Tavani, Zaefarian and Davvetas 2025. How Long and How Much: Stress, Adaptation, and NPD Team Performance. EMAC Spring Conference 2025. Pozuelo, Madrid, Spain 27 - 30 May 2025

Consumers’ perceptions of the genuine significance of sustainable tourism: a systematic literature review
Gomez-Camara, I., Aramendia-Muneta, M. E. and Panditharathna, R. 2025. Consumers’ perceptions of the genuine significance of sustainable tourism: a systematic literature review. Strategy & Leadership. Advanced online publication. https://doi.org/10.1108/SL-09-2024-0089

Bridging cognitive and technological perspectives for AI-assisted decision-making in policy and business: A conceptual model
Liu, Y. and Cui, C. 2025. Bridging cognitive and technological perspectives for AI-assisted decision-making in policy and business: A conceptual model. 2025 Global Marketing Conference at Hong Kong. Hong Kong 24 - 27 Jul 2025 Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2025.10.02.03

How Cyber Security Enhances Trust and Commitment to Customer Retention: The Mediating Role of Robotic Service Quality
Panditharathna, R., Liu, Y., de Macedo Bergamo, F.V., Appiah, D., Trim, P.R.J. and Lee, Y.-I. 2024. How Cyber Security Enhances Trust and Commitment to Customer Retention: The Mediating Role of Robotic Service Quality. Big Data and Cognitive Computing. 8 (11) 165. https://doi.org/10.3390/bdcc8110165

Exploring AI readiness in higher education: Conceptualisation and research propositions
Panditharathna, R. and Elezi, E. 2023. Exploring AI readiness in higher education: Conceptualisation and research propositions. Makelearn & TIIM International Conference. Malta 18 - 20 May 2023

Requirements for Services by Retired Over 50s UK Consumers in the UK
David James Bamber, Clay Gransden and Roshan Panditharathna 2022. Requirements for Services by Retired Over 50s UK Consumers in the UK. in: Gbadamosi, A. (ed.) Critical Perspectives on Diversity, Equity, and Inclusion in Marketing IGI Global. pp. 251-264

Impact of informal learning environments on active learning in higher education
Ismael, H., Appiah, D. and Panditharathna, R. 2022. Impact of informal learning environments on active learning in higher education. 7th Interdisciplinary Conference of Management Researchers. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 16 - 17 Nov 2022

The role of responsible leadership in rural business: A conceptual model
Curiaquita, F and Panditharathna, R. 2022. The role of responsible leadership in rural business: A conceptual model. 7th Interdisciplinary Conference of Management Researchers. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 16 - 17 Nov 2022

An investigation of trust and cultural factors impact on ISC in the lens of Arab culture: The context of Saudi Arabian oil company
Panditharathna, R., AlShammari, A. and Bamber, D. 2022. An investigation of trust and cultural factors impact on ISC in the lens of Arab culture: The context of Saudi Arabian oil company. 7th Interdisciplinary Conference of Management Researchers. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 16 - 17 Nov 2022

Artificial intelligence in customer journeys: A bibliometric study
Panditharathna, R., Gajanayake, R. and Bamber, D. 2022. Artificial intelligence in customer journeys: A bibliometric study. 7th Interdisciplinary Conference of Management Researchers. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 16 - 17 Nov 2022

Robotic service quality: A Sri Lankan perspective
Panditharathna, R., Moratuwage, D and Bamber, D. 2022. Robotic service quality: A Sri Lankan perspective. 7th Interdisciplinary Conference of Management Researchers. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 16 - 17 Nov 2022

Opportunities and barriers of marketing of equity-based financing products of Islamic banking in Pakistan
Shah, S. and Panditharathna, R. 2021. Opportunities and barriers of marketing of equity-based financing products of Islamic banking in Pakistan. 6th Interdisciplinary Conference of Management Researchers. Belihuloya, Sri Lanka 16 - 17 Dec 2021

Converging the attributes of firm generated contents (FGC) and user generated contents (UGC) in social media
Panditharathna, R., Fernando, N., Bamber, D., Baah Ayertey, S., Gajanayake, R. and Perera, R. 2021. Converging the attributes of firm generated contents (FGC) and user generated contents (UGC) in social media. 6th Interdisciplinary Conference of Management Researchers. Belihuloya, Sri Lanka 16 - 17 Dec 2021

Communication as a tool in achieving excellent and timely execution of projects: A study of Dangote cement company in Nigeria
Wilson, I. E., Panditharathna, R. and Shevels, T. 2021. Communication as a tool in achieving excellent and timely execution of projects: A study of Dangote cement company in Nigeria. 6th Interdisciplinary Conference of Management Researchers. Belihuloya, Sri Lanka 16 - 17 Dec 2021

Impacts of tourism development on small and medium enterprises in Obudu cross river Nigeria
Ojugbo, P. A., Panditharathna, R. and Shevels, T. 2021. Impacts of tourism development on small and medium enterprises in Obudu cross river Nigeria. 6th Interdisciplinary Conference of Management Researchers. Belihuloya, Sri Lanka 16 - 17 Dec 2021

Trends and impact of cyber-attacks on small and medium enterprises (SMEs) in Manchester, United Kingdom
Panditharathna, R., Jesutoye, G. and Shevels, T. 2021. Trends and impact of cyber-attacks on small and medium enterprises (SMEs) in Manchester, United Kingdom. 6th Interdisciplinary Conference of Management Researchers. Belihuloya, Sri Lanka 16 - 17 Dec 2021

Impacts of the coronavirus pandemic on marketing and sales of oil/gas in Nigeria
Panditharathna, R., Balogun, A. and Shevels, T. 2021. Impacts of the coronavirus pandemic on marketing and sales of oil/gas in Nigeria. 6th Interdisciplinary Conference of Management Researchers. Belihuloya, Sri Lanka 16 - 17 Dec 2021

How customers respond to innovative products? from the perspective of the disconfirmation sensitivity
Panditharathna, R., Bamber, D., Elezi, E. and Perera, R. 2020. How customers respond to innovative products? from the perspective of the disconfirmation sensitivity. 5th Interdisciplinary Conference of Management Researchers. Sabaragamuwa University of Sri Lanka, Belihuloya 26 - 27 Nov 2020 The Sabaragamuwa University of Sri Lanka.

Perceptions of innovation-based relationship marketing (PIRM) in the Sri Lankan retail banking sector: A qualitative study.
Panditharathna, R., Bamber, D. and Khan, M.A. 2020. Perceptions of innovation-based relationship marketing (PIRM) in the Sri Lankan retail banking sector: A qualitative study. European Journal of Social Sciences Studies. 5 (2), pp. 53-80. https://doi.org/10.5281/zenodo.3808068

Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment
Khan, M. A, Panditharathna, R. and Bamber, D. 2020. Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment. European Journal of Management and Marketing Studies. 5 (1), pp. 138-163. https://doi.org/10.5281/zenodo.3668792