How Long and How Much: Stress, Adaptation, and NPD Team Performance : WestminsterResearch

Publication dates
Title	How Long and How Much: Stress, Adaptation, and NPD Team Performance
Authors	Liu, Y., Najafi-Tavani, Zaefarian and Davvetas
Type	Conference paper
Abstract	Building on the Cognitive Activation Theory of Stress, we theorize that challenge and hindrance stress intensity as important antecedents of NPD team performance that manifest their effect through their impact on team improvised and preemptive adaptation as two distinct mechanisms. We further propose stress chronicity as a boundary condition of the NPD team stress process and suggest slack resources as a managerial solution. Drawing on a sample of 112 Chinese NPD teams, we observed that stress chronicity weakens the upsides of challenge stress intensity but attenuates the downsides of hindrance stress intensity. We also found that the effectiveness of slack resources depends on the type of stress and the adaptation process teams embrace in coping with stress. This study advances team stress theory by capturing the role stress chronicity plays in the team stress process and contributes to practice by offering important recommendations regarding stress management and resource allocation.
Keywords	NPD team performance, challenge-hindrance stress intensity, stress chronicity
Year	2025
Conference	EMAC Spring Conference 2025
Publisher	European Marketing Academy (EMAC)
Published	27 May 2026
ISSN	2709-1589
Web address (URL) of conference proceedings	https://proceedings.emac-online.org/index.cfm?abstractid=A2025-124091&How%20Long%20and%20How%20Much:%20Stress,%20Adaptation,%20and%20NPD

Related outputs

Value Co-Creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity
Panditharathna, R., Lee, Yang-Im, Trim, P.R.J., Liu, Y., Bamber, D. and Moratuwage, D. 2025. Value Co-Creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity. 2025 Global Marketing Conference at Hong Kong. Hong Kong 24 - 27 Jul 2025 Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2025.04.05.05

Bridging cognitive and technological perspectives for AI-assisted decision-making in policy and business: A conceptual model
Liu, Y. and Cui, C. 2025. Bridging cognitive and technological perspectives for AI-assisted decision-making in policy and business: A conceptual model. 2025 Global Marketing Conference at Hong Kong. Hong Kong 24 - 27 Jul 2025 Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2025.10.02.03

How Cyber Security Enhances Trust and Commitment to Customer Retention: The Mediating Role of Robotic Service Quality
Panditharathna, R., Liu, Y., de Macedo Bergamo, F.V., Appiah, D., Trim, P.R.J. and Lee, Y.-I. 2024. How Cyber Security Enhances Trust and Commitment to Customer Retention: The Mediating Role of Robotic Service Quality. Big Data and Cognitive Computing. 8 (11) 165. https://doi.org/10.3390/bdcc8110165

Relationship between artificial intelligence and value co-creation: A review study
Panditharathna, R., Liu, Y. and Bamber, D. 2023. Relationship between artificial intelligence and value co-creation: A review study. MBAcademy International Business Conference 2023. Bournemouth University, UK 20 - 22 Jul 2023

Permalink - https://westminsterresearch.westminster.ac.uk/item/x2443/how-long-and-how-much-stress-adaptation-and-npd-team-performance

How Long and How Much: Stress, Adaptation, and NPD Team Performance

Related outputs

Share this

Usage statistics

Export as