Purpose
Research on consumer perceptions of sustainable tourism has grown due to increasing concerns about unsustainable practices in today’s socially conscious world. This study reviews existing literature on consumer perceptions of sustainable tourism, focusing on emerging concepts and contributing to research by devising a theoretical framework. Design/methodology/approach
A systematic literature review was conducted using the PRISMA framework, following a four-phase protocol: identification, screening, eligibility, and inclusion. Additionally, the Theory-Context-Characteristics-Methodology (TCCM) model was employed to structure and analyze existing research. The review focused on articles published between 2008 and 2022 and examined the application of psychological and behavioral theories to evaluate tourists’ perceptions of sustainability and their engagement in responsible practices. A thorough selection process was applied to 471 articles, ensuring a comprehensive synthesis of the available literature. Findings
The study identified the need for consumers to develop a more accurate and holistic understanding of sustainability, including social, cultural, and economic dimensions. The review also reveals gaps in the current literature regarding the influence of demographic, cultural, and generational factors on consumer perceptions. The study identifies a common limitation in consumer perceptions of sustainability, which is often reduced to environmental aspects alone. The review recommends that future research employ mixed methods and conduct cross-cultural comparisons. Practical implications
Improving consumers’ understanding of sustainability in tourism can positively influence their behavior and decisions, promoting more responsible practices within the tourism industry. The review suggests that tourism planners and businesses should adopt more inclusive strategies, focusing on transparent communication about sustainable practices, engaging local communities, and promoting sustainability certifications. Moreover, it is crucial that marketing and communication strategies are tailored to specific demographic groups to meet the expectations of environmentally conscious consumers. Originality/value
This study uniquely contributes by clarifying concepts and methods used to evaluate consumer perceptions of sustainable tourism. It emphasizes the necessity for enhanced methodological approaches to deepen the understanding and evaluation of customer perceptions of sustainable tourism. |