How customers respond to innovative products? from the perspective of the disconfirmation sensitivity
Panditharathna, R., Bamber, D., Elezi, E. and Perera, R. 2020. How customers respond to innovative products? from the perspective of the disconfirmation sensitivity. 5th Interdisciplinary Conference of Management Researchers. Sabaragamuwa University of Sri Lanka, Belihuloya 26 - 27 Nov 2020 The Sabaragamuwa University of Sri Lanka.