How Customers Respond to Innovative Products? From the Perspective of the Disconfirmation Sensitivity
Panditharathna, R., Bamber, D., Elezi, E. and Perera, R. 2020. How Customers Respond to Innovative Products? From the Perspective of the Disconfirmation Sensitivity. 5th Interdisciplinary Conference of Management Researchers. Belihuloya, University of Sri Lanka 26 - 27 Nov 2020