Chapter title | Voice Commerce Revolution |
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Authors | Mariyappan, M., Priyadarshini, R. and Puwanenthiren, P. |
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Editors | J Nair, A., Manohar, S., B. Limbu, Y. and A. Huhmann, B. |
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Abstract | The advent of voice commerce has marked a significant shift in the retail and service marketing landscape, enabling consumers to interact with brands in an entirely new way. This paper examines the rise of voice-activated technologies and their implications for marketing strategies in both retail and service sectors. By analyzing consumer behavior, preferences, and the technological advancements driving voice commerce, this study identifies the key factors influencing its adoption and success. It explores how businesses can leverage voice commerce to enhance customer engagement, streamline purchasing processes, and create personalized shopping experiences. The findings suggest that voice commerce not only enhances convenience but also fosters deeper customer relationships, ultimately redefining the future of marketing in an increasingly digital and connected world. |
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Book title | Strategic Workforce Reskilling in Service Marketing |
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Page range | 49-62 |
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Year | 2025 |
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Publisher | IGI Global |
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Publication dates |
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Published in print | 25 Apr 2025 |
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ISBN | 9798337301648 |
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| 9798337301655 |
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Digital Object Identifier (DOI) | https://doi.org/10.4018/979-8-3373-0164-8.ch003 |
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Journal | Strategic Workforce Reskilling in Service Marketing |
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