Voice Commerce Revolution

Mariyappan, M., Priyadarshini, R. and Puwanenthiren, P. 2025. Voice Commerce Revolution. in: J Nair, A., Manohar, S., B. Limbu, Y. and A. Huhmann, B. (ed.) Strategic Workforce Reskilling in Service Marketing IGI Global. pp. 49-62

Chapter titleVoice Commerce Revolution
AuthorsMariyappan, M., Priyadarshini, R. and Puwanenthiren, P.
EditorsJ Nair, A., Manohar, S., B. Limbu, Y. and A. Huhmann, B.
AbstractThe advent of voice commerce has marked a significant shift in the retail and service marketing landscape, enabling consumers to interact with brands in an entirely new way. This paper examines the rise of voice-activated technologies and their implications for marketing strategies in both retail and service sectors. By analyzing consumer behavior, preferences, and the technological advancements driving voice commerce, this study identifies the key factors influencing its adoption and success. It explores how businesses can leverage voice commerce to enhance customer engagement, streamline purchasing processes, and create personalized shopping experiences. The findings suggest that voice commerce not only enhances convenience but also fosters deeper customer relationships, ultimately redefining the future of marketing in an increasingly digital and connected world.
Book title Strategic Workforce Reskilling in Service Marketing
Page range49-62
Year2025
PublisherIGI Global
Publication dates
Published in print25 Apr 2025
ISBN9798337301648
9798337301655
Digital Object Identifier (DOI)https://doi.org/10.4018/979-8-3373-0164-8.ch003
JournalStrategic Workforce Reskilling in Service Marketing

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