Musikavanhu, R. 2025. When the Stage Came Down: A Short-Term Feel-Good Experience at South Africa’s World Cup. in: Wolfe, S.D. (ed.) The Hard Edge of Soft Power: Mega-events, geopolitics, and making nations great again Palgrave Macmillan. pp. 35-48
| Chapter title | When the Stage Came Down: A Short-Term Feel-Good Experience at South Africa’s World Cup |
|---|---|
| Authors | Musikavanhu, R. |
| Editors | Wolfe, S.D. |
| Abstract | This chapter argues that the strategy for realizing soft power through the hosting of mega-events has not been wholly successful. This discussion demonstrates that the act of pursuing soft power and national regeneration can negatively affect the host community’s sense of wellbeing. This can result in trade-offs such as the misallocation of community |
| Keywords | Soft power |
| Potemkinism | |
| South Africa | |
| Football World Cup | |
| Book title | The Hard Edge of Soft Power: Mega-events, geopolitics, and making nations great again |
| Page range | 35-48 |
| Year | 2025 |
| Publisher | Palgrave Macmillan |
| Publication dates | |
| Published | 01 Apr 2025 |
| ISBN | 9789819635146 |
| 9789819635153 | |
| ISSN | 2633-5859 |
| 2633-5867 | |
| Digital Object Identifier (DOI) | https://doi.org/10.1007/978-981-96-3515-3 |
| File | License CC BY 4.0 File Access Level Open (open metadata and files) |
| Web address (URL) | https://library.oapen.org/bitstream/handle/20.500.12657/103605/9789819635153.pdf?sequence=1#page=49 |