| School | Westminster Business School |
|---|
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The development of digital commerce in the fashion industry: The typology of emerging designers in London
Journal article
Gornostaeva, Galina 2023. The development of digital commerce in the fashion industry: The typology of emerging designers in London. Technological Forecasting & Social Change. 186 (Part A) 122122. https://doi.org/10.1016/j.techfore.2022.122122
A multi-contextual lens on racism and discrimination in the multicultural marketplace
Journal article
Galalae, C, Kipnis, E., Cui, C., Johnson, E., Licsandru, T., Vorster, L., Demangeot, C., Kearney, S., Mari, C., Ruiz, V.M., Pullig, C. and Lindsey-Warren, T.M. 2023. A multi-contextual lens on racism and discrimination in the multicultural marketplace. Journal of the Association for Consumer Research. 8 (1). https://doi.org/10.1086/722704
Ethnic marketing: the good, the bad and the unknown
Book chapter
Licsandru, T.C. and Cui, C. 2022. Ethnic marketing: the good, the bad and the unknown. in: Brodowsky, G., Perren, R. and Schuster, C. (ed.) Handbook of Intra-Cultural Marketing Edgar Elgar Publishing.
How consumers’ need for variety and social consumption influences festival patronage and spending
Journal article
Waehning, N., Cui, C., Cabras, I. and Bian, X. 2022. How consumers’ need for variety and social consumption influences festival patronage and spending. Event Management. 26 (7), pp. 1549-1563. https://doi.org/10.3727/152599522X16419948391087