Research Group for Inclusive and Sustainable Business

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Ethnic marketing: the good, the bad and the unknown

Book chapter

Licsandru, T.C. and Cui, C. 2022. Ethnic marketing: the good, the bad and the unknown. in: Brodowsky, G., Perren, R. and Schuster, C. (ed.) Handbook of Intra-Cultural Marketing Edgar Elgar Publishing.


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People

Cui, Charles

Professor


Gornostaeva, Galina

Senior Lecturer


Holden, Philip

Senior Lecturer


Mai, Donna

Principal Lecturer