| School | Westminster Business School |
|---|
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Co-creating Sustained Impact for Diversity and Inclusion Engaged Marketing
Journal article
Cross, S., Galalae, C., Licsandru, T., Martin Ruiz, V., Cui, C., Mari, C., Vorster, L., Yoruk, I. and Johnson, E. 2025. Co-creating Sustained Impact for Diversity and Inclusion Engaged Marketing. European Journal of Marketing. Advanced online publication. https://doi.org/10.1108/EJM-04-2024-0326
The development of digital commerce in the fashion industry: The typology of emerging designers in London
Journal article
Gornostaeva, Galina 2023. The development of digital commerce in the fashion industry: The typology of emerging designers in London. Technological Forecasting & Social Change. 186 (Part A) 122122. https://doi.org/10.1016/j.techfore.2022.122122
A multi-contextual lens on racism and discrimination in the multicultural marketplace
Journal article
Galalae, C, Kipnis, E., Cui, C., Johnson, E., Licsandru, T., Vorster, L., Demangeot, C., Kearney, S., Mari, C., Ruiz, V.M., Pullig, C. and Lindsey-Warren, T.M. 2023. A multi-contextual lens on racism and discrimination in the multicultural marketplace. Journal of the Association for Consumer Research. 8 (1). https://doi.org/10.1086/722704
Ethnic marketing: the good, the bad and the unknown
Book chapter
Licsandru, T.C. and Cui, C. 2022. Ethnic marketing: the good, the bad and the unknown. in: Brodowsky, G., Schuster, C. and Perren, R. (ed.) Handbook of Research on Ethnic and Intra-cultural Marketing Edgar Elgar Publishing.
How consumers’ need for variety and social consumption influences festival patronage and spending
Journal article
Waehning, N., Cui, C., Cabras, I. and Bian, X. 2022. How consumers’ need for variety and social consumption influences festival patronage and spending. Event Management. 26 (7), pp. 1549-1563. https://doi.org/10.3727/152599522X16419948391087