Research Group for Inclusive and Sustainable Business

Acar, A., Cui, C. and Omebere-Iyari, D. 2026. Reflexive Insights into Value-Based and Affective Drivers of Eco-Labelled Apparel Purchase Intention. EMAC Spring Conference 2026. University of Bath 02 - 05 Jun 2026 European Academy of Marketing.

Cui, C., Mrad, M., Solomon, M. and Nieroda, M. 2025. Decoding Visual Influence: How Aesthetic, Ergonomic, Functional, and Hedonic Cues in Casual Smartwatch Photos Shape Use Intentions. Behaviour & Information Technology. Advanced online publication. https://doi.org/10.1080/0144929X.2025.2586225

Liu, Y., Najafi-Tavani, Zaefarian and Davvetas 2025. How Long and How Much: Stress, Adaptation, and NPD Team Performance. EMAC Spring Conference 2025. Pozuelo, Madrid, Spain 27 - 30 May 2025 European Marketing Academy (EMAC).

Cross, S., Galalae, C., Licsandru, T., Martin Ruiz, V., Cui, C., Mari, C., Vorster, L., Yoruk, I. and Johnson, E. 2025. Co-creating Sustained Impact for Diversity and Inclusion Engaged Marketing. European Journal of Marketing. 59 (6), pp. 1458-1468. https://doi.org/10.1108/EJM-04-2024-0326

Gornostaeva, Galina 2023. The development of digital commerce in the fashion industry: The typology of emerging designers in London. Technological Forecasting & Social Change. 186 (Part A) 122122. https://doi.org/10.1016/j.techfore.2022.122122

Galalae, C, Kipnis, E., Cui, C., Johnson, E., Licsandru, T., Vorster, L., Demangeot, C., Kearney, S., Mari, C., Ruiz, V.M., Pullig, C. and Lindsey-Warren, T.M. 2023. A multi-contextual lens on racism and discrimination in the multicultural marketplace. Journal of the Association for Consumer Research. 8 (1). https://doi.org/10.1086/722704

Licsandru, T.C. and Cui, C. 2022. Ethnic marketing: the good, the bad and the unknown. in: Brodowsky, G., Schuster, C. and Perren, R. (ed.) Handbook of Research on Ethnic and Intra-cultural Marketing Edgar Elgar Publishing.

Waehning, N., Cui, C., Cabras, I. and Bian, X. 2022. How consumers’ need for variety and social consumption influences festival patronage and spending. Event Management. 26 (7), pp. 1549-1563. https://doi.org/10.3727/152599522X16419948391087