Mr Jon Cope
Jon’s experience in PR and journalism spans more than 20 years, with experience in the consumer, health and fashion sectors, both in senior agency and in-house roles and as a freelance journalist. Most recently, Jon’s freelance practice has focused on content creation for global healthcare and consumer/lifestyle brands. His current research concentrates on the use of visual materials in promotional communication. Jon's books include Creativity in PR and Communications (Kogan Page, 2025); Communicating Fashion Brands (Routledge, 2020); Fashion Promotion in Practice (Bloomsbury, 2016). He holds an MA in Critical Global Politics from Exeter University.
Cope, J; Mayell, S (2025) Creativity in PR and Communications. Kogan Page.
Cope, J; Huggard, E (eds) (2020) Communicating Fashion Brands, Routledge.
Cope, J; Wells, M (2018) Picturing statistical narratives: a century of data visualisation from the healthcare public relations perspective. In Visual and Spatial Public Relations: Strategic Communication Beyond Text. Routledge.
Cope, J; Maloney, D (2016) Fashion Promotion in Practice. Bloomsbury Publishing
Cope, J; Steffen, A. (2011) International Public Relations: an experiment on a virtual model of learning. Proceedings of the 14th International Public Relations Research Conference.
Cope, J (2010) When is a NIMBY not a NIMBY? The case of the St Dennis Incinerator Group. Cornish Studies 18, pp 58 - 70.
