Dr Pinar Demir

Dr Pinar Demir is a Lecturer in Marketing and Fellow of HEA. She has a PhD in Consumer Research, an MA in Marketing Management. She is currently leading a number of modules, both at undergraduate and postgraduate level. She teaches Contemporary Issues in Marketing and Destination Marketing for final year students and Creativity and Innovation for postgraduate students in Marketing Management. In previous years, her teaching revolved around marketing communications, advertising, research themes and practices in marketing. Pinar’s research interests are in Consumer Behaviour and Advertising with a focus on creativity. She supervises PG dissertations and supports students in consumer research, advertising, marketing and communications ethics related research projects. 


PG Certificate in Learning and Teaching in Higher Education, Queen Mary University of London

PhD in Consumer Research, University of Westminster

PG Certificate of Special Study in Supporting Learning, University of Westminster

BSc Business Administration, Bilkent University


Fellow of Higher Education Academy

Academy of Marketing

Academy of Marketing Science

Pinar has presented research at various international conferences;

Academy of Marketing Science World Marketing Congress, Paris 2016

European Marketing Academy (EMAC) Conference, Oslo 2016

International Conference on Contemporary Marketing Issues, London 2015

A sample of PG Dissertation Supervisions;

Ms Giuliana Smania, 2020 The branding strategies of Italian car dealerships to cope with the evolution of the automotive market

Ms Eleonora Fontaneto, 2020 Made in Italy vs fake Made in Italy in the European food industry: how to not be fooled

Ms Silvia Diana, 2018 Ethics in creativity: a critical analysis of the impact of creative appeals in advertisement and their ethical consideration

Mr Pedro Salina Cabrera, 2018 Racism and Advertising in Peru

Ms Anna Bexell, 2017 Viral marketing: Investigating the psychographic profiles’ effect in the diffusion of viral marketing messages on social media