Dr Anastasia Denisova

Dr Anastasia Denisova


Anastasia Denisova is a Senior Lecturer in Journalism at CAMRI, University of Westminster. 

Her main research interests are: 1) climate change and the media, 2) Internet memes, 3) viral cultures. Anastasia has published widely in top academic journals, including Social Media+Society; Media, Culture and Society; Journalism etc. 

In 2021, Dr Denisova undertook an extensive review of fashion coverage in the media and released a policy brief Fashion Media and Sustainability.

She published a book Internet Memes and Society in 2019.

Her research on viral cultures has been published in book chapters and articles. She edited a special issue on Viral Cultures for Westminster Papers in Communication and Culture in 2020.

She holds an MA in Media and Communications (City University London) and a PhD in Social Media (University of Westminster).

Dr Denisova is a Fellow of Higher Education Academy and a Board member of Westminster Papers in Communication and Culture.


Media and climate change, sustainability, Internet memes, viral storytelling, digital journalism


  • Communication and Media Research Institute

Sustainable Development Goals
In brief

Research areas

Climate change and media, fashion media, climate journalism, viral cultures, internet memes, social media

Skills / expertise

discourse analysis, content analysis, interviews

Supervision interests

climate change and the media, fashion journalism, media and sustainability, business journalism, viral cultures