Dr Anastasia Denisova

Anastasia Denisova is an expert on viral media and frequently comments on how audiences emotionally respond to media content. She is the author of the book Internet Memes and Society: Social, Cultural, and Political Contexts and has provided expert commentary on memes and media virality for a range of media outlets, such as Wired, VICE, and Buzzfeed.

Further, Denisova’s research into fashion sustainability and climate change, which includes the University of Westminster Press policy brief Fashion Media and Sustainability: Encouraging Ethical Consumption via Journalism and Influencers, has provided valuable insights for policy reports regarding media messaging in these areas.

Drawing on her new research in climate communication, Dr Denisova offers practical strategies to help citizen groups and industry engage audience through climate storytelling.