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Mr Ali Baig
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Journal article
2026
From Disruption to Design: Educator-Led Generative AI Learning Interventions in Marketing Education
Quamina, L., Ghandour, R., Hardley, F. and Baig, A. 2026. From Disruption to Design: Educator-Led Generative AI Learning Interventions in Marketing Education.
Marketing Education Review.
Advanced online publication. https://doi.org/10.1080/10528008.2026.2703575
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