I have over 30 years’ experience in media and began by testing pilot programmes for the BBC, ITV, Sky and Channel Four, before moving on to researching presenters, new technologies, new channels, and helping develop new shows.
During this time, I tested hundreds of Tv programmes, helped launch BBC News 24, covered a General Election for Channel Four and investigated the impact of streaming services of viewing habits. At Fremantle Media I was charged with looking for new trends; finding what viewers might want in the future and briefing producers on ways to achieve these new programmes. I am now course leader with the University of Westminster, where I have gained valuable experience working with Chinese broadcasters.
Areas of expertise: Media industry strategy; new media technologies; the television industry; the film industry; television and app format design; international media organisations; digital product design and development.